Student Housing Marketing & Leasing Manager

Student Housing Marketing & Leasing Manager

Location: Chattanooga, TN
Salary: $55,000-$60,000 annually
Employment Type: Full-Time

About the Opportunity

We are seeking a dynamic and results-driven Student Housing Marketing & Leasing Manager to lead leasing and marketing initiatives for a large student housing community serving college students near campus.

This role combines sales, marketing, resident engagement, and relationship building to maximize occupancy and create an outstanding resident experience. The ideal candidate is a creative self-starter who understands how to connect with students, drive leasing activity, and execute marketing strategies that support property performance.

If you're passionate about marketing, relationship management, events, and sales, this is an opportunity to make a significant impact within a fast-paced and growing community.

Key Responsibilities

Leasing & Occupancy

• Drive leasing activity and support occupancy goals throughout the year
• Respond to prospective resident inquiries and convert leads into leases
• Conduct apartment tours and showcase community amenities
• Track leasing metrics, lead conversion rates, and occupancy trends
• Assist with renewal campaigns and resident retention efforts
• Develop and execute strategies to increase pre-leasing and renewals

Marketing & Branding

• Create and implement marketing campaigns that generate qualified leasing traffic
• Manage the property's social media presence across multiple platforms
• Develop engaging content, promotions, and advertising initiatives
• Oversee online listings and ensure marketing materials remain accurate and current
• Monitor online reputation and respond to resident reviews and feedback

Campus & Community Engagement

• Build relationships with campus organizations, student groups, and local businesses
• Coordinate outreach efforts, housing fairs, and promotional events
• Plan and execute resident appreciation events, social activities, and community programs
• Serve as a brand ambassador for the property within the local community

Reporting & Analysis

• Monitor market conditions, competitor activity, and industry trends
• Track campaign performance and leasing results
• Prepare regular reports on occupancy, leasing traffic, marketing effectiveness, and resident engagement
• Recommend strategies to improve community visibility and leasing performance

Qualifications

• Bachelor's degree preferred
• 2+ years of experience in apartment leasing, student housing, hospitality, marketing, sales, or property management
• Strong understanding of social media marketing and digital engagement
• Excellent communication, presentation, and interpersonal skills
• Highly organized with the ability to manage multiple priorities
• Strong sales and customer service mindset
• Proficiency with Microsoft Office and marketing platforms

Preferred Qualifications

• Experience in student housing or multifamily housing
• Leasing, property management, hospitality, or student affairs background
• Experience planning events and community engagement initiatives
• Familiarity with property management software such as Entrata, Yardi, RealPage, or similar systems
• Experience managing social media business accounts and marketing campaigns

Successful Candidates Will Be

• Outgoing and relationship-focused
• Results-driven and motivated by achieving goals
• Comfortable engaging with students, parents, and community partners
• Creative and proactive in generating leasing traffic
• Skilled at balancing marketing initiatives with leasing responsibilities
• Passionate about creating exceptional resident experiences

Why Join Us?

• Competitive salary of $55,000-$60,000
• Opportunity to play a key role in a large student housing community
• Fast-paced and collaborative environment
• Career growth opportunities within student housing and property management
• Ability to make a direct impact on occupancy, resident engagement, and community success

Ideal Backgrounds

We encourage candidates with experience in the following areas to apply:

• Leasing Consultant
• Leasing Manager
• Assistant Property Manager
• Student Housing Professional
• Hospitality Sales Coordinator
• Marketing Coordinator
• Community Relations Specialist
• Campus Housing Professional
• Resident Experience Manager
• Event Marketing Coordinator

If you're a relationship-builder with a passion for marketing, sales, and creating exceptional student experiences, we'd love to hear from you.

Pay Details: $55,000.00 to $60,000.00 per year

Benefit offerings available for our associates include medical, dental, vision, life insurance, short-term disability, additional voluntary benefits, EAP program, commuter benefits and a 401K plan. Our benefit offerings provide employees the flexibility to choose the type of coverage that meets their individual needs. In addition, our associates may be eligible for paid leave including Paid Sick Leave or any other paid leave required by Federal, State, or local law, as well as Holiday pay where applicable.

Equal Opportunity Employer/Veterans/Disabled

Military connected talent encouraged to apply

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The Company will consider qualified applicants with arrest and conviction records in accordance with federal, state, and local laws and/or security clearance requirements, including, as applicable:

• The California Fair Chance Act
• Los Angeles City Fair Chance Ordinance
• Los Angeles County Fair Chance Ordinance for Employers
• San Francisco Fair Chance Ordinance

Massachusetts Candidates Only: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.