Marketing and Communications Specialist - Department of Career Planning and Development

Marketing and Communications Specialist - Department of Career Planning and Development Job ID: 302121 Location: Kennesaw, Georgia Full/Part Time: Full Time Regular/Temporary: Temporary About Us Are you ready to transform lives through academic excellence, innovative research, strong community partnerships and economic opportunity? Kennesaw State University is one of the 50 largest public institutions in the country. With growing enrollment and global reach, we continue to expand our institutional influence and prominence beyond the state of Georgia. We offer more than 190 undergraduate, graduate, and doctoral degrees to empower over 50,000 students to become thought leaders, lifelong learners, and informed global citizens. Our entrepreneurial spirit, high-impact research, and Division I athletics draw students from throughout the region and from more than 100 countries across the globe. Our university's vibrant culture, career opportunities,rich benefits, and values of respect, integrity, collaboration, inclusivity, and accountability make us an employer of choice. We are part of the University System of Georgia.We are searching for talented people to join Kennesaw State University in our vision. Come Take Flight at KSU! Location (Primary Location for Job Responsibilities) Our Kennesaw campus is located at 1000 Chastain Road NW, Kennesaw, GA 30144. Our Marietta campus is located at 1100 South Marietta Parkway, Marietta, GA 30060. Job Summary Coordinates and implements marketing and communication projects that support the assigned department and/or college's goals to help shape effective marketing and communications strategies. Organizes public image campaigns and special events that are engaging and contain interactive social media content strategy that enhances the College reputation. Responsible for creating brand awareness through advertising and social media for the College. Works collaboratively with college partners to achieve project objectives, milestones and deliverables, and campaign effectiveness reporting. Responsibilities Develops and maintains strong partnerships within the assigned department and/or college, understanding key business strategies, objectives, and project expectations to support marketing efforts and goals Develops and manages comprehensive marketing and communications strategy, campaigns, projects, tactical execution plan Oversees the production process, day‑to‑day project activities and provides analytical analysis Creates advertising, marketing copy, newsletters, memos, reports and other forms of communication aimed at increasing enrollment, increasing philanthropic support, improving name recognition and enhancing the assigned department and/or college Creates, plans and executes engaging and interactive social media content strategy to enhance the assigned department and/or college's reputation Oversees the day‑to‑day activity on the assigned department and/or college's social media channels (Twitter, Facebook, LinkedIn, Instagram, YouTube, etc.) Utilizes social media to drive users to the assigned department and/or college's website, enhance the brand, promote events and programs, recruit students Ensures that communications are aligned with the University and the assigned department and/ or college's brand messaging and policies to increase the sense of connection to the College and its extended community Produces creative collateral (i.e. pop-up banners, brochures, booklets, department signage, newsletters, email templates, print ads, campaigns, GIFs, static images, videos, college events promotion, OwlTV, internal media and social media) Directs projects using appropriate internal and external resources (including, but not limited to, department team members, automation/CRM systems, videography, PR /marketing team, agency partners, freelance professionals, and PR/marketing firms) Plans and manages project communications, monitoring project status, proactively managing changes, and effectively communicating regularly Ensures evaluation and analysis of marketing initiatives to determine the effectiveness of implemented strategies Coordinates and hosts the assigned department/college events (both on and off campus locations) that promote the brand, department and/or college and programs, recruit students and increase the sense of connection to the extended community Analyzes website SEO utilizing approved platform(s) (Google Analytics, BrightEdge, etc.) Provides insights and recommendations for updates, writes content and partners with assigned webmaster to meet SEO and web goals and objectives Utilizes Google Analytics and/or other approved platform(s) to analyze web performance, report KPI's and provide insights and recommendations for performance improvement Proposes and manages the college/department's marketing budget for the fiscal year Performs administrative functions to support marketing and communications projects for the college/department Required Qualifications Educational Requirements Bachelor's degree from an accredited institution of higher education in marketing, business administration or related field Required Experience Two (2) years of marketing, communications, or public relations work experience with a focus on account management and digital campaign management Preferred Qualifications Additional Preferred Qualifications Previous experience in higher education preferred Extensive experience with various computer software Google Analytics certified SEO BrightEdge or other SEO certification Preferred Educational Qualifications An advanced degree from an accredited institution of higher education in a related field Proposed Salary The budgeted salary range is $52,000 to $55,000. Offers are based on relevant experience. Knowledge, Skills, & Abilities

ABILITIES

Comfortable interacting at all levels of the organization and be willing to develop strong and positive relationships with staff and colleagues Able to produce creative and effective marketing communications materials Able to handle multiple tasks or projects at one-time meeting assigned deadlines

KNOWLEDGE

Knowledge of communication, sales and broad understanding of marketing principles Knowledge of branding standards and University policies and guidelines used to develop marketing and advertising materials

SKILLS

Excellent interpersonal, initiative, teamwork, problem-solving, independent judgment, organization, communication (verbal and written), time management, project management, and presentation skills Proficient with computer applications and programs associated with the position (i.e. Microsoft Office suite, Adobe suite including Photoshop, etc.) Strong attention to detail and follow up skills Strong customer service skills and phone and email etiquette USG Core Values The University System of Georgia is comprised of our 25 institutions of higher education and learning as well as the System Office. Our USG Statement of Core Values are Integrity, Excellence, Accountability, and Respect.These values serve as the foundation for all that we do as an organization, and each USG community member is responsible for demonstrating and upholding these standards.More details on the USG Statement of Core Values and Code of Conduct are available in USG Board Policy 8.2.18.1.2 and can be found on-line at Additionally, USG supports Freedom of Expression as stated in Board Policy 6.5 Freedom of Expression and Academic Freedom found on-line at Equal Employment Opportunity Kennesaw State University is an Equal Employment Opportunity Employer. The University is committed to maintaining a fair and respectful environment for living, work and study. To that end, and in accordance with federal and state law, Board of Regents policy, and University policy, the University prohibits harassment of or discrimination against any person because of race, color, sex (including sexual harassment, pregnancy, and medical conditions related to pregnancy), sexual orientation, gender identity, gender expression, ethnicity or national origin, religion, age, genetic information, disability, or veteran or military status by any member of the KSU Community on campus, in connection with a University program or activity, or in a manner that creates a hostile environment for members of the KSU community. For additional information on this policy, or to file a complaint under the provisions of this policy, students, employees, applicants for employment or admission or other third parties should contact the Office of Institutional Equity at English Building, Suite 225, View email address on click.appcast.io. Other Information This is not a supervisory position. This position does not have any financial responsibilities. This position will not be required to drive. This role is not considered a position of trust. This position does not require a purchasing card (P-Card). This position may travel 1% - 24% of the time Background Check Standard Enhanced Education Per the University System of Georgia background check policy, all final candidates will be required to consent to a criminal background investigation. Final candidates may be asked to disclose criminal record history during the initial screening process and prior to a conditional offer of employment. Applicants for positions of trust with screening results which confirm a disqualifying criminal history will be immediately disqualified from employment eligibility. All applicants are required to include professional references as part of their application process. Some positions may require additional job-based screenings such as motor vehicle report, credit check, pre-employment drug screening and/or verification of academic credentials. #J-18808-Ljbffr Kennesaw State University