VP, Marketing

Location: Hybrid, Los Angeles, CA (3 days/week in office)

Our client is hiring a VP of Marketing to own brand, retail marketing, and creative strategy as the company scales its wholesale footprint alongside DTC.

Role Overview

This is a brand and retail heavy role, roughly 70% retail and 30% digital, for someone who has genuinely lived in physical retail rather than just read about it. You will own the marketing P&L, set brand strategy and make the final call on our visual identity as our Creative Strategist reports into you.

You will build out the next phase of the marketing team, bringing a clear, structured rationale to any hire you push for rather than just asking for more resources. The founder, stays closely involved in brand partnerships, so you will work alongside her while independently going out and finding the right connections yourself.

What You’ll Do

• Own the Brand/Marketing P&L: Take full ownership of the marketing budget and forecast, and report results against it with real numbers behind every decision.
• Lead brand: Set strategy across a mix that skews heavily brand and retail, understanding exactly how performance marketing should inform brand rather than override it. Own brand strategy, positioning, and the annual marketing calendar across launches, campaigns, and seasonal moments
• Set the visual identity: Make the final call on aesthetic and creative direction across paid campaigns, packaging, and all brand touchpoints, with the Creative Strategist reporting directly to you.
• Build the team: Identify who to hire next and why, bringing a structured case for every resourcing ask rather than a blanket request for more headcount.
• Own Shopper Marketing: Drive velocities at retail (Target, Costco, and others) and own the marketing levers behind them: in-store programs, displays, demos, promotions, and couponing (digital coupons, rebates, retailer promo programs). Plan and manage retail media spend and own our digital presence on retailer sites: PDP content, enhanced content, and ratings and reviews.
• Social and Influencer: Oversee influencer, community, social, and organic content strategy and execution.
• Drive brand partnerships: Go find and build relationships with other brands directly, working closely with our co-founder Amrita who stays hands on here.
• Bring the data: Come to every decision, from packaging to partnerships, backed by numbers, not instinct alone.

Who You Are

• 12-15+ years of experience leading brand and retail marketing in consumer goods, with direct P&L ownership.
• You come from consumer goods, broadly defined. Software or tech marketing backgrounds are not a fit here.
• You have real, hands-on experience in physical retail, not just DTC with a retail line item.
• You are extremely analytical and numbers driven, and it shows in how you make decisions, not just how you report on them.
• You have managed people before and know how to build a case for headcount, not just ask for it.
• You have a strong aesthetic and creative point of view and are comfortable making the final call on visual identity.
• You are resourceful. You do not need a 15 year Rolodex, but you also do not ask where to find a designer. You figure it out.
• You have owned a P&L and are comfortable being accountable for it.
• You are ready to be in the office and to help set the tone and culture as a member of leadership.