VP, Group Account Director

VP, Group Account Director

Propeller is a full-service healthcare marketing agency with a focus in digital transformation. Propeller partners with pharma and medtech clients to reimagine commercial growth through tailored, modern solutions leveraging its end-to-end capabilities across experience strategy, emerging tech, AI as well as legacy creative, client services, and everything in between. With a team of 150 digital-native specialists - and the power of the Omnicom Health ecosystem behind us—we blend scale and resources with a culture defined by grit, passion, and authenticity. Headquartered in Summit, NJ, with talent placed globally, we have been named as MM+M's Best Places to Work in 2025, as well as awarded for by DigiDay for excellence in onboarding and best workplaces for working parents. If you want to help drive the future of healthcare marketing, bring fresh and progressive thinking, and thrive operating with agility, we want to meet you!

Overview: The VP, Group Account Director is responsible for leading and operationalizing teams that profitably deliver work within a portfolio of accounts. Understands agency revenue and profitability model. Ensures work is completed within budget by project. Owns the revenue and forecast for the brand. Determines and negotiates budget needs. Keeps management informed of account status, problems, plans and meetings and includes senior management as needed. Thorough understanding of industry business trends. Responsible for ensuring tactical and strategic integrity and training the account team in this regard. Responsible for the development of ongoing business on their accounts and identifying new business development opportunities (organic growth). Engage with senior level clients and continue an ongoing relationship development. Identify and proactively respond to needs that arise as well as lead longer term planning. Possess a good foundation of knowledge of the category to which brands belong appropriately interpret market research data into brand ideas. Train, develop, and appropriately delegate to account team - encourage and provide growth and development to junior account management team. Ensure appropriate resource allocation and utilization across all departments. Manage tactical plan and SOW.

Client Partnership & Business Development: Responsible for client relationships at all levels. Engage with senior level clients and continue ongoing relationship development, including identifying new ways to strengthen relationships. Monitor and evaluate the competitive landscape to prove senior level strategic insights. Mine new, organic business opportunities with existing clients, by building relationships across the client's organization and with key industry partners. Establish a strategic partnership with clients, ensuring agency POV is shared and delivered effectively. Identify and solidify client relationships beyond the day-to-day project owners. Partner with clients to identify and strategize new project details and develop briefs. Oversee regular client status meetings where team will communicate project development and maintain alignment with client objectives. Inform client on aspects and timing of project development, including internal agency process/requirements. Oversee all agency communications with client stakeholders and extended team members to drive project execution (eg, MLR team, medical/marketing reviewers, partner agencies, KOLs). Participate in and lead new business pitches.

Internal Account Management: Team leader, provides clear and fair direction and feedback. Responsible for ensuring the right team members/departments are pulled into the appropriate projects/workstreams at the right time. Active in strategic development, establishing communication objectives and strategies to drive the brands forward. Oversight over the brand strategy, ensuring it is pulled through into all workstreams. Owns and communicates to the extended internal team. Network and partner with other agency leaders within the Omnicom network and identify ways to partner together. Develop marketing strategy and tactical plans, including budgets and timelines. Communicate project and brand updates to team in a timely manner, including client shifts in project scope, direction, or timing that may impact agency resource requirements. Lead role in ensuring timely, accurate client documentation & correspondence of all Account team members. Set priorities for the team while handling multiple projects and delegating work appropriately. Monitor overall workload to improve efficiency and assure that waiting or downtime is minimized. Keep department head apprised of any workload challenges/concerns on assigned team accounts that may necessitate hiring freelancers or FTEs. Monitor, review and approve direct report's time sheets in terms of hours worked on specific jobs. Manage direct report(s) workloads and PTO to ensure clients and internal teams have the proper Account team support and coverage for your assigned account(s). Provide constructive and direct ongoing feedback to direct reports. Evaluate performance of direct reports and complete and deliver performance reviews.

Financial Management: Develop annual tactical plans and oversee new SOW development throughout the year. Forecast budgets and maintain accurate phasing. Develop and administer clients' budgets based on accurate estimating and tracking of hours, and reconciliation against estimates. Continuously monitor clients' budgets and raise client awareness as to when changes in direction or new requests impact scope. Meet with agency leadership regularly to keep apprised on financial status of accounts.

Agency Operations: Take on wider, formal and informal leadership responsibilities within the agency. Proactively provide suggestions that impact agency policy and operations and enhance the overall work environment. Drive the process and details of the day-to-day operations of the accounts. Work with other department heads to recommend adjustments/additions to roles and responsibilities of departments to achieve continuous improvement and efficiency across accounts. Interview, identify, train and orient new team members to the agency, department, and account(s) at the direction of department head. Provide ongoing guidance to all team members and be available to them as a resource for account/agency/departmental policies, procedures, etc.

To be successful in this role, you will need: 7+ years of relevant experience in healthcare marketing. 2 years of supervisory experience. An engaging leadership presence that comes across equally strong in person, over the phone and through writing. Build and foster strong, collaborative relationships. Strong business judgment and decision making. A self-starter who is collaborative and works well in an agile, fast-moving, and entrepreneurial environment. Ability to work across multiple high-profile and high-budget programs at once, in collaboration with multidisciplinary team members. Bachelor's degree required. $143,000 - $199,500