Marketing Professional Lead - Art Direction

Number of Positions in Requisition 1 Job Details Marketing Professional Lead - Art Direction Job Description Bring a Brand to Life to Improve Lives. Jefferson Health Plans is looking for an experienced, concept-driven Art Director to help shape and grow one of the region's most recognized health insurance brands. As part of the Jefferson Enterprise Marketing & Communications Creative team, you'll play a central role in bringing the Jefferson Health Plans brand to life across every channel and audience touchpoint. From Medicare and Medicaid campaigns to ACA and CHIP member communications, you'll translate complex information into compelling, accessible creative experiences that engage, inform, and inspire. This role is ideal for a creative leader who is equally comfortable developing big ideas, crafting thoughtful design systems, and navigating the highly regulated world of health insurance marketing. You'll work alongside strategists, account managers, writers, digital marketers, social media specialists, paid media teams, public relations professionals, and communications leaders to create integrated campaigns that drive measurable business outcomes. Most importantly, you'll be joining an organization that believes great creative work can improve lives. What You'll Do Lead Creative Development Across Channels Concept and design integrated marketing campaigns that span broadcast, video, social media, digital advertising, CRM, web, print, direct mail, events, and environmental experiences. Transform strategic briefs into compelling creative concepts that resonate with diverse audiences. Develop visual storytelling approaches that strengthen Jefferson Health Plans' brand position and support business growth. Create and oversee production-ready creative assets that meet the highest standards for quality, accessibility, and brand consistency. Help evolve and expand the Jefferson Health Plans visual identity while maintaining alignment with Jefferson's broader enterprise brand architecture. Be a Steward of the Brand Serve as a champion for brand standards, ensuring consistency across all member, provider, broker, employer, agency and community-facing communications. Partner closely with writers and strategists to ensure visual and verbal storytelling work together seamlessly. Help educate stakeholders and teammates on brand principles, creative best practices, and design standards. Balance enterprise alignment with the unique voice, personality, and market position of Jefferson Health Plans. Navigate a Complex and Highly Regulated Environment Design creative solutions that meet regulatory requirements across Medicare, Medicaid, ACA Marketplace, and CHIP products. Collaborate with compliance, legal, and business stakeholders to ensure materials meet industry and governmental standards. Develop creative approaches that maintain engagement and clarity while working within required regulatory language and approval processes. Anticipate compliance and r