Brand Strategy Insights Manager (Marketing)

Our Mission As humans, there are few things more exciting than meeting someone new. At Tinder, we’re inspired by the challenge of keeping the magic of human connection alive. With tens of millions of users, hundreds of millions of downloads, 2+ billion swipes per day, 20+ million matches per day, and a presence in 190+ countries, our reach is expansive—and rapidly growing. We work together to solve complex problems. Behind the simplicity of every match, we think deeply about human relationships, behavioral science, network economics, AI and ML, online and real-world safety, cultural nuances, loneliness, love, sex, and more. Our Values Take the Lead: We don’t ghost our work or each other. Just as users don’t leave their matches hanging, we don’t let each other down. Move Fast: We have a bias for action and urgency. Something that could be done tomorrow would be better if done today. Better Together: We keep connection at the heart of dating and at the heart of how we work. Just as our users are better when they connect with others, so are we when we collaborate. Real Talk: We say the hard thing the human way. Just as we ask our users to behave with kindness and candor in our community, we expect Team Tinder to do the same. Safety First: We act with integrity, transparency, and consistency so people feel safe—whether they’re swiping, matching, or working alongside us. Spark Fun: We have fun to unlock creativity, fuel innovation, and help us build better experiences for daters. Tinder is the most popular dating app in the world – a relationship starts from Tinder every 3 seconds! We’re a lean, passionate team laser-focused on helping every single person find a meaningful connection. About the Role: We are looking for a Brand Strategy Insights Manager to join our Marketing team, reporting into the Director of Global Brand Strategy. This is not a traditional, pure-research role. Sitting at the intersection of consumer insight, brand strategy, and product marketing, this role uses research as the strategic fuel to shape positioning, messaging, and go-to-market direction, rather than treating research as a standalone deliverable. As the Brand Strategy Insights Manager, you will provide the insight-driven foundation that shapes Tinder’s brand messaging, creative direction, and cultural relevance, while partnering directly with Product Marketing to ensure new feature naming and positioning are grounded in the broader brand narrative. You will drive strategic decisions by deeply understanding our customers — their values, behaviors, and cultural context — through qualitative research, brand tracking, social listening, cultural insight, and trend analysis. This role will be pivotal in shaping marketing strategy, creative development, campaign effectiveness, and ensuring our initiatives resonate authentically with Tinder’s global audience. In this role, you will: Qualitative Research Leadership: Creative Testing & Campaign Evaluation: Cultural Insights & Trend Spotting: Stakeholder Influence & Communication: Brand Health Tracking & Research Strategies: You’ll need: 7+ years in consumer insights, market research, brand strategy, or related fields. Proven ability in designing and conducting qualitative research (IDIs, focus groups, ethnographies) and translating complex consumer insights into strategic business recommendations that drive measurable results. Experience with interpreting brand health tracking studies and ability to explain the “why” behind movement. Extensive experience in developing brand strategy narratives, briefs, and positioning statements. Exceptional storytelling skills, able to communicate complex insights simply and persuasively to marketing stakeholders. Familiarity with creative testing methodologies, message optimization, and campaign effectiveness metrics. Proactively monitor cultural trends, youth subcultures, and social conversations to keep the brand relevant and resonant. Hands‑on experience using social listening and cultural trend analysis tools. Experience with quantitative analysis, survey data interpretation, and collaboration with analytics teams is a plus. Comfort operating with ambiguity and building process in a first‑of‑its‑kind, cross‑functional role. Thrives in a fast‑paced environment and embraces change. Passionate about learning, experimenting with new research methods, and staying ahead of cultural and market shifts. As a full-time employee, you’ll enjoy: Unlimited PTO (with no waiting period), 10 annual Wellness Days Time off to volunteer and charitable donations matching Comprehensive health, vision, and dental coverage 100% 401(k) employer match up to 10%, Employee Stock Purchase Plan (ESPP) 100% paid parental leave (including for non‑birthing parents), family forming benefits, and Milk Stork, which provides access to breast milk shipping for business travel, surrogacy, and employee relocation Investment in your development: mentorship through our MentorMatch program, access to 6,000+ online courses through Udemy, and an annual stipend for your professional development Investment in your wellness: access to mental health support via Modern Health, paid concierge medical membership, pet insurance, fitness membership subsidy, and commuter subsidy Free subscription to Tinder Gold $130,000 - $143,000 a year The salary range for this position is $130,000 - $143,000 for New York, NY. The salary range for this position is $125,000 - $135,000 for Los Angeles, CA. Factors such as scope and responsibilities of the position, candidate’s work experience, education/training, job‑related skills, internal peer equity, as well as market and business considerations may influence base pay offered. This salary will be subject to a geographic adjustment (according to a specific city and state), if an authorization is granted to work outside of the location listed in this posting. As a full-time employee, you’ll enjoy: Flexible Vacation, 10 Sick Days Time off to volunteer and charitable donations matched up to $15,000 annually Comprehensive health, vision, and dental coverage 100% 401(k) employer match up to 10%, Employee Stock Purchase Plan (ESPP) 100% paid parental leave (including for non‑birthing parents) and family forming benefits Investment in your development: mentorship through our MentorMatch program, access to 6,000+ online courses through Udemy, and an annual $3,000 stipend for your professional development Investment in your wellness: access to mental health support via Modern Health, paid concierge medical membership, pet insurance, fitness membership subsidy, and commuter subsidy Free subscription to Tinder Gold Commitment to Inclusion At Tinder, we don’t just accept difference, we celebrate it. We strive to build a workplace that reflects the rich diversity of our members around the world, and we value unique perspectives and backgrounds. Even if you don’t meet all the listed qualifications, we invite you to apply and show us how your skills could transfer. Tinder is proud to be an equal opportunity workplace where we welcome people of all sexes, gender identities, races, ethnicities, disabilities, and other lived experiences. Learn more here: If you require reasonable accommodation to complete a job application, pre‑employment testing, or a job interview or to otherwise participate in the hiring process, please speak to your Talent Acquisition Partner directly.

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