Online Campaign Manager

Job Description

Position Overview

We are seeking a highly skilled, results-driven Online Campaign Manager with extensive experience planning, launching, managing, and optimizing paid advertising campaigns across major social media platforms.

The ideal candidate has a strong understanding of digital advertising, audience targeting, campaign strategy, creative performance, and conversion optimization. This individual will be responsible for managing the entire lifecycle of paid social media campaigns, from initial strategy and campaign setup through launch, ongoing optimization, performance analysis, and reporting.

The successful candidate understands how to turn advertising budgets into measurable business results by developing effective campaigns that generate qualified leads, increase brand awareness, drive customer acquisition, and maximize return on advertising spend (ROAS).

This is not simply a social media posting position. We are looking for a hands-on digital advertising professional who knows how to build, launch, monitor, and actively manage paid advertising campaigns that deliver measurable results.

Key Responsibilities

1. Paid Social Media Campaign Management

• Plan, develop, launch, and manage paid advertising campaigns across major social media platforms, including Facebook, Instagram, LinkedIn, TikTok, and other relevant advertising channels.
• Manage campaigns from initial setup through launch, ongoing optimization, and completion.
• Develop campaign structures, advertising objectives, budgets, bidding strategies, and audience targeting.
• Create and manage multiple campaigns simultaneously across different platforms, audiences, products, and target markets.
• Ensure campaigns are properly configured, launched on schedule, and consistently monitored.
• Manage advertising accounts, campaign settings, tracking parameters, and platform-specific requirements.
• Identify opportunities to expand successful campaigns into additional audiences, markets, and platforms.

2. Campaign Strategy & Audience Targeting

• Develop paid advertising strategies aligned with company marketing objectives, sales goals, and customer acquisition targets.
• Research and identify target audiences based on demographics, interests, behaviors, geographic locations, and purchasing intent.
• Build and manage custom audiences, lookalike audiences, retargeting campaigns, and customer segmentation strategies.
• Develop strategies to reach new prospects while re-engaging existing audiences.
• Conduct ongoing audience testing to identify the most profitable customer segments.
• Analyze customer behavior and campaign engagement to improve targeting effectiveness.
• Collaborate with management to establish campaign objectives, advertising priorities, and budget allocations.

3. Ad Creative & Campaign Development

• Coordinate the development of compelling ad creatives, including images, videos, headlines, ad copy, and calls to action.
• Develop and test different advertising messages, creative formats, and campaign approaches.
• Work with graphic designers, video editors, content creators, and internal marketing teams to produce effective advertising assets.
• Ensure all advertising content aligns with brand guidelines, marketing objectives, and platform requirements.
• Conduct A/B testing on creative assets, messaging, headlines, landing pages, and calls to action.
• Continuously refresh advertising creatives to reduce ad fatigue and maintain engagement.
• Identify high-performing creative concepts and scale them across campaigns.

4. Campaign Monitoring & Optimization

• Monitor active advertising campaigns daily to ensure performance, delivery, and budget efficiency.
• Analyze campaign performance and make ongoing adjustments to improve results.
• Optimize targeting, placements, bidding strategies, budgets, and creative performance.
• Identify underperforming campaigns and implement corrective actions.
• Scale successful campaigns while maintaining cost efficiency and profitability.
• Monitor key advertising metrics, including impressions, reach, click-through rates (CTR), cost per click (CPC), cost per lead (CPL), conversion rates, and return on ad spend (ROAS).
• Troubleshoot campaign delivery issues, disapproved advertisements, tracking problems, and account performance issues.
• Stay current with social media advertising platform updates, algorithm changes, and new advertising features.

5. Advertising Budget & Performance Management

• Manage advertising budgets across multiple platforms and campaigns.
• Allocate spending based on campaign performance, business priorities, and expected return.
• Monitor daily and monthly advertising expenditures to ensure campaigns remain within approved budgets.
• Identify opportunities to reduce customer acquisition costs and improve advertising efficiency.
• Provide recommendations for increasing or reallocating advertising investments based on measurable results.
• Maintain accountability for campaign performance and advertising budget utilization.

6. Analytics, Reporting & Conversion Tracking

• Track and analyze campaign performance using platform analytics, advertising dashboards, and third-party reporting tools.
• Develop regular performance reports outlining campaign results, advertising costs, conversions, and key performance indicators.
• Implement and monitor tracking tools such as Meta Pixel, Conversions API, LinkedIn Insight Tag, TikTok Pixel, Google Analytics 4, and UTM parameters, as applicable.
• Ensure conversion tracking is properly configured to measure leads, purchases, registrations, and other business objectives.
• Analyze the complete customer acquisition journey, from ad engagement through landing page activity and final conversion.
• Identify trends, opportunities, and areas for improvement through data analysis.
• Present actionable recommendations to management based on campaign performance.

7. Cross-Platform Marketing Coordination

• Coordinate advertising strategies across multiple social media platforms to maximize campaign reach and effectiveness.
• Ensure consistent messaging and branding across all advertising channels.
• Work with website, landing page, sales, and marketing teams to improve conversion performance.
• Collaborate with internal stakeholders to align advertising campaigns with product launches, promotions, and business development initiatives.
• Identify new digital advertising opportunities and emerging platforms that could benefit the company.
• Help develop scalable advertising systems and processes that support continued business growth.

Required Qualifications

• 5+ years of hands-on experience managing paid digital advertising campaigns.
• Demonstrated experience launching and managing paid campaigns through Meta Ads Manager (Facebook and Instagram).
• Experience with additional advertising platforms such as LinkedIn Ads, TikTok Ads, and other social media advertising networks.
• Proven ability to manage multiple advertising campaigns simultaneously.
• Strong understanding of audience targeting, retargeting, campaign structures, bidding strategies, and budget optimization.
• Experience developing and testing advertising creatives, copy, headlines, and calls to action.
• Strong knowledge of advertising performance metrics, including CPC, CPM, CTR, CPL, CPA, conversion rates, and ROAS.
• Experience with conversion tracking, pixels, analytics, and campaign attribution.
• Ability to interpret advertising data and translate insights into actionable campaign improvements.
• Strong organizational skills and attention to detail.
• Excellent communication, analytical, and problem-solving abilities.
• Ability to work independently, manage deadlines, and take ownership of campaign performance.

Preferred Experience

• Experience managing substantial monthly paid advertising budgets.
• Experience managing campaigns for multiple brands, products, services, or clients.
• Experience with lead generation and customer acquisition campaigns.
• Familiarity with Google Analytics 4, Google Tag Manager, Meta Pixel, and Conversions API.
• Experience with landing page optimization and conversion rate optimization (CRO).
• Experience using CRM platforms and integrating advertising leads into sales pipelines.
• Familiarity with marketing automation, audience segmentation, and lead nurturing.
• Experience working with creative teams, graphic designers, and video production professionals.
• Experience scaling successful advertising campaigns across multiple markets and geographic regions.
• Understanding of AI-powered marketing tools and advertising automation.

Key Performance Indicators (KPIs)

Success in this role will be measured by:

• Number of successful campaigns launched and managed.
• Campaign performance against established marketing objectives.
• Cost per lead (CPL) and cost per acquisition (CPA).
• Return on advertising spend (ROAS).
• Conversion rates and lead generation performance.
• Click-through rates (CTR) and advertising engagement.
• Advertising budget efficiency and utilization.
• Improvement in campaign performance through ongoing optimization.
• Successful audience development, retargeting, and customer acquisition.
• Accuracy and consistency of campaign tracking and reporting.
• Ability to scale successful campaigns while maintaining performance targets.

Ideal Candidate Profile

The ideal candidate is a hands-on digital advertising professional who understands the business side of paid social media marketing.

They know how to take a marketing objective, develop an advertising strategy, build the campaigns, select the right audiences, coordinate creative assets, launch advertisements, and continuously optimize performance.

They are comfortable working inside advertising platforms, analyzing campaign data, troubleshooting issues, and making informed decisions about where advertising dollars should be invested.

Most importantly, they understand that launching an advertisement is only the beginning. Successful campaign management requires consistent monitoring, testing, optimization, and accountability for measurable results.

We are looking for someone who combines technical advertising expertise, analytical thinking, creative problem-solving, and strong execution skills.

The Opportunity

This is an opportunity to play an important role in developing and managing the company's digital advertising and customer acquisition strategy. The successful candidate will take ownership of paid social media campaigns, help establish scalable advertising processes, and contribute directly to the company's marketing growth and lead generation efforts.

We are looking for a digital advertising professional who knows how to launch campaigns, manage them effectively, optimize performance, and turn advertising budgets into meaningful business growth.