General Manager

General Manager Opportunity At Asset InterTech

Asset InterTech (AIT) is seeking a hands on, decisive General Manager to lead the next phase of the business and reestablish momentum. AIT develops ScanWorks and SourcePoint—highly regarded hardware and software platforms used by engineers across defense & aerospace, semiconductor, and contract electronics manufacturing to test, debug, and validate complex electronic systems using IEEE JTAG/Boundary Scan standards. AIT's products are well respected in the market with a loyal customer base. Following a period of leadership transition, the business now requires a focused, energetic leader to reset direction, rebuild the go to market engine, and fully realize its significant potential. The General Manager will be expected to rapidly develop deep fluency in the business—its products, customers, and competitive landscape—and translate that understanding into a clear strategy and disciplined execution plan. This role will re engage directly with customers, rebuild sales and marketing capability, support product modernization, and strengthen the team. The position carries full P&L ownership and accountability for results. AIT is headquartered in Plano, Texas. While the role may be performed remotely, it will require regular travel to Plano and to key customers, particularly in the early months, to establish strong relationships and build deep operational and commercial understanding of the business.

Key Responsibilities

• Rapidly develop deep understanding of AIT's products, customers, market position, and competitive landscape; translate this into a clear, actionable business strategy.
• Build and develop strong senior leadership and operating teams. Identify gaps and recruit key talent across sales, marketing, customer care, product, and engineering.
• Foster a high‑performance culture where teams are engaged, accountable, and aligned to a shared mission and strategic priorities.
• Own long‑range, annual, and quarterly financial and operational goals; hold leaders accountable for results.
• Establish and rigorously manage the key metrics that drive business performance, customer satisfaction, and operational health.
• Maintain hands‑on oversight of day‑to‑day operations, including sales execution, pipeline and forecasting, product and R&D capacity, customer success, and delivery.
• Lead the development of leaders and teams, reinforcing a culture of continuous improvement.

Sales & Marketing

• Re‑establish direct relationships with key customers and prospects, particularly early in the role, to strengthen presence and understand evolving needs.
• Assess, coach, and reshape the sales team as needed to build a high‑performing organization.
• Define clear sales goals, processes, and metrics to drive new customer acquisition and expand existing accounts.
• Build the marketing function, including hiring, defining scope, and launching programs that generate qualified pipeline.
• Optimize CRM and sales enablement tools to manage the full prospect‑to‑customer lifecycle.
• Maintain strong competitive and market intelligence to inform sales and product strategy.
• Rebuild AIT's brand and positioning across core verticals, including defense & aerospace, semiconductor, and contract electronics manufacturing.

Customer Success & Care

• Lead a customer-first culture throughout the organization; AIT's installed base is a core asset to be protected and grown.
• Ensure an effective long-term customer success program is in place to drive retention, satisfaction, and expansion.
• Define, track, and act on customer care metrics including satisfaction scores, ticket throughput, resolution time, and program usage.

Product & Software Development

• AIT's products are well regarded and supported by an experienced team; however, product modernization is a strategic priority.
• Partner with the product team to define and communicate a clear, business driven modernization roadmap.
• Ensure strong collaboration across Product, Engineering, and QA around clearly prioritized roadmaps.
• Support and evolve key technology partnerships critical to the product portfolio.
• Ensure R&D and QA capacity is well managed, minimizing disruption from unplanned or reactive work.
• Champion information security as a core business and operational expectation.

Professional Services

• Build and scale the Professional Services (PS) function as a core revenue driver.
• Ensure PS leaders effectively manage capacity and project delivery to meet customer commitments.
• Establish tools and reporting to optimize utilization, reduce white space, and support high‑quality execution and growth.

Financial Management

• Maintain a comprehensive understanding of the financial plan and the key drivers of revenue, margin, and profitability.
• Own all financial reporting to senior leadership, including monthly results, quarterly forecasts, and annual plans.
• Build financial fluency across the management team and ensure leaders are accountable for their functional metrics.
• Drive profitable revenue growth across all product lines.

The Ideal Candidate Will Have

• Proven experience as a General Manager or senior operating leader in a B2B software, hardware/software, or technology business.
• Demonstrated success building and rebuilding go‑to‑market functions, including sales teams, sales processes, and marketing programs, ideally in small‑to‑mid‑size environments.
• Experience operating in companies of similar scale (<20 employees), with comfort working hands‑on while setting clear strategic direction.
• Experience in, or the ability to quickly learn, technical and engineering‑led markets; familiarity with defense & aerospace, semiconductor, or electronics manufacturing is a plus.
• Strong communication presence, able to build credibility with engineering‑oriented customers and senior executives.
• A hands‑on operator and strategic thinker, equally comfortable setting direction and solving day‑to‑day problems.
• Strong people judgment, with the ability to assess talent, develop leaders, and recruit effectively.
• Bachelor's degree in business, engineering, computer science, or a related field; advanced degree a plus.

Key Skills & Competencies

• Strong customer focus and relationship‑building capability.
• Exceptional financial and business acumen.
• Proven ability to build and lead sales and marketing organizations.
• High technical fluency and comfort engaging with engineering teams and technical buyers.
• Effective people leader and developer of talent.
• Clear, persuasive communicator across written, verbal, and presentation settings.
• Collaborative and cross‑functional, able to align a small team around shared goals.
• Comfortable with ambiguity; able to create structure and clarity where it has been lacking.
• Resilient, action‑oriented, and highly accountable.

Travel

Regular domestic travel is expected, particularly to AIT's Plano, TX office and to key customer sites. Travel will be most frequent during the onboarding period as the General Manager builds relationships and gains fluency in the business. Some international travel may be required for parent company management meetings.

Worker Type: Regular

Number of Openings Available: 1