Retail Marketing Manager

Your job: opening the gates to the world With 140 years of retail expertise and more than 10,000 dedicated employees around the world, we offer travelers extraordinary shopping experiences. Our extensive product range fulfills the wishes of global travelers everywhere – whether in airport duty‑free shops, above the clouds or on a cruise. And yet, we realise that our continued success also depends on our people, who give their best each day in our shared effort to keep our customers inspired. Join our team and discover what we can achieve together. We are looking for you to join our headquarters in Hamburg's HafenCity in full‑time (38.5 h/week)! Senior Retail Marketing Partner (f/m/d) Your new job includes As a Senior Retail Marketing Partner (m/f/d), you will be responsible for the retail marketing strategy for a specific region and will ensure that all marketing activities contribute measurably to regional business goals. In this role, you will act as a strategic partner to Sales and Commercial teams and ensure that marketing initiatives translate into tangible results. Develop and oversee the integrated regional retail marketing strategy across the entire customer journey Create location‑specific annual marketing plans – taking into account global guidelines, regional business objectives, and space and budget constraints Prioritize, orchestrate, and manage the impact of marketing initiatives based on business impact Select the appropriate marketing mix, hand it off to relevant departments, monitor marketing performance using defined KPIs, and derive and implement optimization measures Act as a strategic sparring partner for sales and location managers, evaluate and share best practices, and scale successful approaches Analyse market trends and customer data, derive innovative activation measures, and make their impact transparent (KPIs, learnings, optimisation) Orchestrate cross‑functional projects and activations (including with Store Development, Commercial, Sales, and local marketing leads) Manage project teams without direct supervisory authority and assume budget responsibility within the project context What you should bring along Bachelor’s degree in marketing, business administration, or a comparable qualification At least 5 years of professional experience in retail and/or marketing, with significant experience in strategic management Strong analytical skills, as well as a focus on KPIs and results Proven ability to manage complex projects and exert influence without direct managerial authority Very strong consulting, communication, and presentation skills Business fluent in German and English If you do not tick all boxes, but still believe you are a match to this role, we are happy to get in touch. What you can be excited about Attractive employee discounts Subsidised public transport Extensive training and development opportunities Employer‑funded pension We welcome all people, regardless of age, ethnicity, nationality, gender identity, religion, ideology, sexual orientation, social background or disability. #J-18808-Ljbffr