Integrated Marketing Specialist

Who We Are Qvest US is the global leader in technology and business consulting for the Media & Entertainment and Consumer Packaged Goods & Retail industries. We strategize, advise, design, develop and implement future-forward business & technology solutions. With expertise in digital media supply chain, data & analytics, IP & rights management, broadcast transformation, Salesforce and applied AI, our exceptionally talented teams partner with Fortune 1,000 companies to revolutionize markets and set new industry standards. Who We’re Seeking We are seeking an Integrated Marketing Specialist to drive the execution of our multi-channel marketing initiatives while contributing to our broader strategy. Positioned between tactical execution and strategic campaign planning, this role is ideal for a proactive, growth-minded marketer who is eager to take ownership of end-to-end campaigns, optimize digital channels, and build a long-term career in marketing. You will work closely with internal leadership, external agencies, and creative partners to bring integrated campaigns to life, analyze performance data, and help refine our go-to-market efforts. What You'll Do Campaign Execution & Content Management Lead the end-to-end execution of integrated marketing campaigns across email, social, digital, and event channels. Own email marketing administration, including campaign setup, segmentation, dynamic content build, and automated workflow management on Mailchimp. Manage day-to-day coordination with creative partners and external agencies to ensure deliverables are on brief, on brand, and on schedule. Digital Channels & Website Management Manage, update, and optimize digital channels and website content to support ongoing campaigns and user engagement. Update site content and layout design as necessary to improve user experience and keep messaging current. Execute paid and organic social media strategies across key platforms to build brand awareness and drive traffic. Monitor, track, and report on social media performance, deriving actionable insights for future content optimization. Events & Webinar Coordination Manage end-to-end logistics, promotion alignment, tech setup, and lead capture for virtual webinars and in-person events. Coordinate pre-event promotion and post-event nurture sequences to maximize attendee ROI and pipeline conversion. Build and set up landing pages and automation workflows to support event registration and follow‑up. Prepare communication kits and collateral for stakeholder outreach to expand event reach. Update and maintain accurate client and attendee lists to support post-event engagement. Analytics, Martech & Data Hygiene Maintain martech platform health, ensuring proper tag management, campaign tracking (UTMs), and contact list hygiene. Monitor cross‑channel marketing analytics, analyzing campaign impact against business goals. Proactively identify process improvements and test new tactics to increase lead quality and overall channel effectiveness. What You'll Bring Experience: 2-4 years of full‑time marketing experience, preferably within an integrated or multi‑channel marketing environment. Hands‑on Tech Proficiency: Hands‑on experience with email marketing platforms (e.g., HubSpot, Marketo, Mailchimp) and Content Management Systems (e.g., WordPress). Social & Digital Expertise: Demonstrated capability executing both organic and paid social media programs across platforms like LinkedIn, Instagram, and YouTube. Analytical Mindset: Comfortable using web analytics (e.g., Google Analytics 4, Zoho) and data tools (Excel/Google Sheets) to evaluate metrics and make data-informed recommendations. Strategic Ownership: Ability to take direct ownership of projects from concept to completion while identifying how tactical execution connects to strategic goals. Communication & Project Management: Exceptional written/verbal communication skills with strong attention to detail and a proven track record of managing competing deadlines. Education: Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent practical experience). Preferred Experience Experience managing agency relationships, external contractors, or creative vendors. Familiarity with design and layout tools (e.g., Canva, Photoshop, Adobe Creative Cloud) for light image resizing, asset adaptation, and presentation deck creation (e.g., Google Slides). Basic understanding of CRM systems (e.g., Salesforce, HubSpot) and lead management workflows. Strong project management skills with a proven ability to manage complex campaign timelines and deliverables. Hands‑on experience with contact list segmentation, data hygiene, and tag management across CRM and email platforms. Working knowledge of email compliance guidelines, deliverability standards, and privacy laws (e.g., CAN‑SPAM, GDPR). Travel Requirements Employees may be required to travel occasionally when required by project scope or management directive. Life at Qvest We were founded on a culture of collaboration and inclusiveness, and this permeates each of our initiatives, both client‑facing and internal. We offer a wide selection of benefits including medical, dental & vision, 401k matching and flexible vacation; we sponsor training to advance our teams’ skill sets and we prioritize our employees’ professional growth paths. Qvest US is currently 300+ people strong and we've been recognized as "Best Place to Work," a "Great Place to Work," "Fastest Growing," and "A Jewel". Equal Employment Opportunity Qvest is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law. Qvest applies this stance to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including internships, at all levels of employment. #J-18808-Ljbffr