Chief Marketing Officer

About Vogo

Vogo is a global travel platform that brings all types of accommodations into one place, making it easy for travelers to find the perfect stay. From downtown hotels and luxury resorts to private vacation rentals and remote cabins, Vogo offers the widest selection of accommodations worldwide. Vogo's proprietary technology then scans billions of data points to surface the best deals across millions of properties, streamlining discovery, and booking for every traveler.
Since launching out of Wilbur Labs in 2018, Vogo has rapidly become one of the most trusted travel platforms globally, surpassing $1 billion in gross bookings in just two years. Vogo is headquartered in Dallas and led by a team of travel industry veterans.

About this Role

Vogo is seeking a hands-on, data-driven Chief Marketing Officer (CMO) to lead the next stage of our growth and own the company's growth and brand engines end-to-end. As the senior-most marketing and growth leader in the business, you will own a profit-and-loss line for growth and be responsible for translating marketing investment into durable, profitable revenue while continuing to build and strengthen the Vogo brand.

You will own and oversee the full growth funnel across both web and app experiences, including paid acquisition across search, social, affiliate, metasearch, and hotel ads, as well as lifecycle marketing, retention, SEO, organic growth, brand, and the attribution and measurement infrastructure that ties it all together.

You will inherit a lean, high-performing team and a sophisticated, data-driven acquisition engine, and will be expected to both set the strategy and lead its execution. Throughout, you will champion AI and automation to streamline workflows, accelerate creative development and experimentation, and extend the reach and effectiveness of the team.

The ideal candidate combines exceptional growth marketing expertise with a builder mindset: pragmatic, ownership-driven, and excited to make a measurable impact.

This role reports directly to the CEO, serves as a member of the executive leadership team, and is a full-time hybrid position based in Dallas.

Roles and Responsibilities

• Growth P&L Ownership: Own the growth P&L and overall growth performance, investing across channels and markets that meet return targets and scaling them as long as they remain profitable. Provide performance reporting, forecasts, and recommendations directly to the CEO and Board


• Performance Marketing: Lead a high-volume, multi-channel acquisition engine across paid search, paid social, affiliates, metasearch, hotel advertising, and emerging channels, leveraging best-in-class infrastructure, profit-based bidding, and rigorous measurement


• Full-Funnel Growth Strategy: Define and execute acquisition and retention strategies across paid, owned, and earned channels in every market Vogo operates, balancing both paid and organic growth initiatives


• Lifecycle Marketing, Retention & CRO: Increase repeat bookings and customer lifetime value through lifecycle marketing, CRM, and conversion rate optimization initiatives across the customer journey in partnership with Product


• Brand & Communications: Own Vogo's brand strategy, positioning, voice, and market narrative while leading creative development, communications, and public relations efforts


• Growth Infrastructure & AI: Own the marketing technology stack, including attribution, conversion tracking, first-party data, and measurement systems, while continuing to develop and expand Vogo's proprietary AI-powered marketing capabilities alongside Product and Engineering


• Agency & Partner Management: Lead relationships with external agencies and vendors across SEO, creative, and other marketing functions, setting clear performance expectations and determining the right balance between in-house and outsourced capabilities


• Team Leadership & Talent Development: Lead, mentor, and selectively scale the marketing organization by recruiting exceptional talent, setting a high performance bar, and creating the operating cadence that allows a lean team to outperform its size


• Cross-Functional Leadership: Partner closely with Product, Engineering, Business Intelligence, Partnerships, and Finance teams to improve the end-to-end customer journey, run continuous experimentation, and translate growth insights into product and business decisions

Minimum Qualifications

• 10+ years of experience in growth, performance marketing, or marketing leadership roles, with a proven track record of owning and scaling growth and marketing functions at meaningful scale


• Deep expertise in performance marketing, particularly paid search acquisition, built on modern, machine-learning-driven fundamentals


• Demonstrated P&L ownership: you have been accountable for a budget and for the profit, with an instinct for unit economics and the directive of profitable growth


• Strong command of measurement, attribution, and data-driven decision making, including experience with multi-touch attribution, conversion tracking, first-party data strategies, and marketing analytics infrastructure


• Proven ability to build, lead, and retain high-performing teams while enabling lean organizations to operate above their size


• Demonstrated experience leveraging AI tools and automation to improve workflows, accelerate experimentation, and increase team efficiency & effectiveness


• A player-coach leadership style, combining executive judgment with a willingness to get into the details and execute when needed


• Self-starter who thrives in fast-moving, ambiguous startup environments with a competitive, entrepreneurial, and results-oriented mindset

Preferred Qualifications

• Experience scaling growth within a high-growth startup environment


• Previous experience owning and scaling marketing or growth programs within the travel, hospitality, marketplace, or consumer technology industries


• Proven track record of successfully building both brand and performance marketing functions and aligning them toward common business objectives


• International growth, localization, and multi-language marketing experience


• Technical proficiency or hands-on experience with marketing technology platforms and integrating AI into marketing workflows, processes, and decision-making

Benefits & Perks

• Competitive salary + equity


• Top-tier laptop provided


• 100% company-paid health benefits for base plan coverage, with the option to upgrade to higher-tier plans


• 401(k) with company match


• Unlimited, guilt-free vacation days


• Annual wellness stipend (gym + other wellness activities)


• Monthly house cleaning stipend


• Annual travel allowance


• Monthly cell phone & internet usage stipend


• Charity donation company match


• Employee referral bonus


• Team offsites/activities

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