Field Marketing Specialist- South Region

Marketing At Duly Health and Care, you are supported to do your best work and make a meaningful impact every day. You will be part of a collaborative, physician-led team that works as one and puts patients at the center of everything we do. With a connected network of providers, care teams, and services across primary and specialty care, surgery centers, imaging, lab, and therapy, you are part of a system designed to deliver high-quality, coordinated care. Together, we create an environment where you can grow, contribute, and help improve the experience and outcomes for every patient we serve. Benefits Comprehensive medical, dental, and vision benefits that include healthcare navigation assistance. Access to a mental health benefit at no cost. Employer provided life and disability insurance. $5,250 Tuition Reimbursement per year. Immediate 401(k) match. 40 hours paid volunteer time off. A culture committed to community engagement and social impact. Up to 12 weeks parental leave at 100% pay and a financial benefit for adoption and surrogacy for non-physician team members once eligibility requirements are met. The Field Marketing Specialist is a territory-based, field-facing growth role responsible for executing Duly Health and Care’s community engagement and patient acquisition activities throughout an assigned region. The position serves as the primary Duly representative at community events and is accountable for creating meaningful face-to-face engagement with prospective patients and families, generating qualified leads, converting event interactions into scheduled appointments, and nurturing leads through the CRM to drive completed patient appointments. The role owns the day-to-day execution of assigned community events, including event coordination, provider and staff communication, marketing materials, equipment, transportation, setup, onsite engagement, lead capture, appointment scheduling, and post-event follow-up. Success is measured through tangible growth outcomes, including leads generated per event, patient appointments, and new community partnerships. The position is highly field-based and requires regular travel throughout the assigned region, with the majority of event activity occurring during evenings and weekends. Execute Community Events and Serve as Duly Field Representative Coordinate and execute assigned community events, including logistics, staffing, materials, equipment, transportation, setup, and breakdown; ensure all required Duly and provider-specific collateral and supplies are available onsite. Serve as the primary Duly contact for event organizers and Duly providers and staff before, during, and after each event. Attend assigned events and actively engage attendees throughout the event to maximize Duly visibility, lead generation, and patient engagement. Lead Generation and Appointment Conversion Engage prospective patients and families, identify opportunities for healthcare services, capture qualified leads in HubSpot in real time, and schedule appointments onsite whenever possible. Nurture and progress leads through established CRM workflows, coordinating timely follow-up to move prospects from initial engagement to scheduled appointments and completed encounters. Meet established performance expectations for lead generation, appointment activity, and patient encounters. Build and Maintain Community Partnerships Identify new working relationships with community organizations, event coordinators, healthcare partners, schools, payors, senior organizations, and other local partners within the assigned territory. Represent Duly at community meetings, networking opportunities, health fairs, outreach events, and other community-based programs. Manage Lead Nurture, Reporting, and Performance Accountability – 15% Maintain accurate HubSpot records and event attribution and monitor leads through established stages, including outreach, scheduled, completed, and other applicable stages. Track and report event performance, including leads generated, appointments scheduled, completed encounters, no-shows/cancellations, and new partnerships; provide monthly reporting on results and ROI. Collect attendee feedback and event insights and capture approved event content to support patient experience improvements and Duly marketing communications. Coordinate Provider and Duly Staff Participation Recruit, schedule, and confirm participating providers and Duly staff and communicate event details, arrival times, locations, parking, schedules, responsibilities, and expectations. Ensure providers and staff have the appropriate event information, materials, collateral, and logistical support needed for successful community engagement. Coordinate with Operations and other internal teams to address provider participation, location or departmental needs, and event-related requirements. Level of Education - Bachelor’s degree Field of Study : Marketing, Communications, Business, Public Relations, Healthcare Administration, or a related field Years of Experience – 2-4 years Experience in field sales, community outreach, business development, event marketing, healthcare outreach, customer acquisition, patient engagement, relationship development, or a comparable role involving direct, in-person engagement and measurable lead or customer outcomes. If you are committed to putting our patients first and helping shape the future of care, you belong at Duly. The compensation for this role includes a base pay range of $62,920.00 - $94,380.00, with the actual pay determined by factors such as skills, experience, education, certifications, geographic location, and internal equity. Additional compensation may be available through shift differentials, bonuses, and other incentives. Base pay is only a portion of the total rewards package. Artificial Intelligence Disclosure Artificial Intelligence (AI) tools may be used in some portions of the candidate review process for this position, however, all employment decisions will be made by a person. #J-18808-Ljbffr Duly Health and Care