Associate Director, Direct-to-Consumer Digital Sales Product Leader - Remote

Job ID: 100639557920Posted: 2026-09-14Location: Minnetonka, Minnesota, United StatesSalary: $112,700 - $193,200/yearJob Area: ProductCompany: UnitedHealth GroupAt UnitedHealthcare, we're simplifying the health care experience, creating healthier communities and removing barriers to quality care. The work you do here impacts the lives of millions of people for the better. Come build the health care system of tomorrow, making it more responsive, affordable and optimized. Ready to make a difference? Join us to start Caring. Connecting. Growing together.Lead the end-to-end digital product experience for Medicare direct-to-consumer shopping and create seamless, measurable connections between web and mobile shoppers and UHC telesales.This role leads Medicare direct-to-consumer digital sales as one connected journey across web, mobile, enrollment, and telesales, improving simplicity for consumers and effectiveness for sales teams.The Associate Director, Direct-to-Consumer Digital Sales Product Leader will lead a portfolio of Medicare digital shopping products spanning web, mobile, shopping tools, enrollment pathways, and connections to internal UHC telesales. This leader will create a simpler experience for consumers who may begin independently online, seek expert help during the journey, complete enrollment digitally, or move between digital and phone-assisted experiences.The role owns the full digital product lifecycle, including strategy, research, experience definition, product planning, backlog leadership, development, launch, adoption, optimization, and end-of-life decisions. The leader will coordinate closely with telesales operations and technology teams so digital and agent-assisted experiences operate as one connected journey rather than separate channels.This is a senior digital product role for a customer-first leader who combines strategic product judgment, strong delivery discipline, digital and mobile expertise, commercial orientation, and the ability to influence complex cross-functional teams. Success requires anticipating consumer needs, solving complex experience and operational problems, and translating market and user insights into shipped products that improve shopping confidence, sales effectiveness, and channel performance.You'll enjoy the flexibility to work remotely * from anywhere within the U.S. as you take on some tough challenges. For all hires in the Minneapolis or Washington, D.C. area, you will be required to work in the office a minimum of four days per week. Primary Responsibilities:Digital Product Strategy & Lifecycle LeadershipDefine and execute the strategy, vision, roadmap, and investment priorities for a portfolio of Medicare direct-to-consumer digital sales productsLead the full product lifecycle from opportunity identification and concept definition through design, planning, production, release, optimization, and end-of-life decisionsAnticipate consumer and business needs and proactively develop digital solutions that improve shopping simplicity, confidence, access to assistance, and sales outcomesEstablish clear product principles, value propositions, target audiences, capabilities, performance expectations, and portfolio tradeoffsOwn or support assigned business cases, financial commitments, forecasts, resource plans, and product performance expectationsRecommend changes to the product portfolio that strengthen competitive position, consumer value, channel effectiveness, and sustainable performanceConnected Digital & Telesales ExperienceCreate seamless pathways between digital self-service and internal UHC telesales so consumers can move to human support without unnecessary repetition or loss of progressDefine the information, consent, context, preferences, completed steps, and next actions that should transfer into approved telesales workflowsPartner with telesales operations, sales leadership, CRM, telephony, analytics, training, quality, and workforce partners to coordinate the end-to-end experienceLead product requirements for call initiation, callback, appointment scheduling, routing, browser or mobile-app-to-phone connections, and future digital-to-voice capabilitiesEnsure the receiving agent has useful context and guidance while protecting privacy, security, compliance, and the consumer's ability to choose how to engageCreate shared digital and telesales measures that recognize the contribution of digital research and profile completion to agent-assisted outcomesConsumer Research, Market Insight & Experience DesignResearch market conditions, competitive experiences, consumer behavior, technology trends, and regulatory considerations to identify product opportunitiesPartner with Research, Design, Analytics, Marketing, and Sales teams to understand consumer needs across new-to-Medicare, existing member, caregiver, and other relevant shopping journeysUse qualitative research, product analytics, voice-of-customer feedback, call insights, and market evidence to inform present and future product directionDetermine product features and functions based on consumer needs, business strategy, operational feasibility, technical constraints, and measurable valueChampion accessible, mobile-responsive, plain-language experiences across web, iOS, Android, and relevant cross-platform or responsive frameworksEnsure the digital experience supports consumers who want self-service as well as those who want licensed human guidanceAgile Product Delivery & Backlog LeadershipLead cross-functional product delivery with Engineering, Architecture, Design, Research, Analytics, Operations, Marketing, Compliance, and business partnersCreate and maintain product roadmaps, epics, features, user stories, acceptance criteria, dependencies, release plans, and prioritized backlogsProvide decisive product direction on complex or critical issues, resolve ambiguity, and make transparent tradeoffs across scope, timing, quality, risk, and valueReview product and delivery work, provide recommendations for improvement, and authorize appropriate deviations from standards within established governanceForecast capacity and resource requirements and partner with leaders to align funding, talent, technology, and operational readinessDrive smaller releases, rapid feedback, disciplined experimentation, reliable production performance, and continuous improvementTelesales Readiness, Coordination & Change LeadershipCoordinate digital product launches with telesales operational readiness, including process impacts, training needs, agent communications, support, monitoring, and feedback loopsPartner with telesales leaders to identify friction experienced by agents and consumers and translate those insights into digital, desktop, routing, or workflow improvementsEnsure digital changes account for call center capacity, seasonal readiness, channel responsibilities, escalation paths, and downstream servicing impactsCreate transparent operating rhythms that align digital product, telesales operations, technology, analytics, and sales leadership around shared outcomesMotivate and inspire product and partner teams, explain complex issues clearly, and build commitment to a connected consumer and agent experienceProduct Performance, Analytics & Commercial AccountabilityDefine and monitor product health and outcome measures across acquisition, engagement, task completion, shopping progression, enrollment, handoff, assisted conversion, agent efficiency, and consumer experienceBuild measurement approaches that connect digital sessions with telesales interactions where approved data and identity capabilities permitUse performance data, experimentation, consumer feedback, and contact-center insights to evaluate product functionality and prioritize improvementsOwn or contribute to product financial performance, benefit realization, investment tracking, and executive portfolio reporting as assignedIdentify risks, underperformance, market shifts, and emerging opportunities and recommend corrective actionPrepare product documents and equip Sales, Marketing, Operations, and service partners with the product knowledge and technical context needed for launches and adoptionGovernance, Compliance & Operational ExcellenceEnsure products align with applicable CMS requirements, Medicare marketing guidance, privacy, security, accessibility, records, consent, communications, and internal policy standardsPartner with Legal, Compliance, Privacy, Security, Architecture, and operational risk teams early in the lifecycle to resolve complex issues and support timely decisionsDefine production readiness, monitoring, support, incident, recovery, and end-of-life expectations for the product portfolioBalance speed and innovation with the reliability, accuracy, trust, and human support required for Medicare shopping and enrollmentServe as a key resource for complex product, channel, consumer, and delivery issues and provide clear recommendations to senior leadersFunctional LeadershipMay lead functional teams, segment initiatives, or complex programs and provide day-to-day direction to product managers, analysts, contractors, or matrixed partnersCoach team members in modern digital product practices, consumer-centered decision making, backlog quality, measurement, and executive communicationReview work performed by others and provide actionable recommendations that improve quality, clarity, and outcomesCreate an inclusive, accountable team environment that encourages curiosity, urgency, collaboration, and continuous learningInfluence across organizational boundaries and build durable partnerships without relying solely on direct authorityLeadership Profile:Consumer-first product leader who anticipates needs and turns complexity into simple experiencesConnected-journey thinker who treats digital and telesales as one coordinated sales experienceDelivery leader who moves confidently from vision and research through backlog, release, and optimizationDigital technologist who can engage deeply with engineering and architecture while remaining accountable for customer and business outcomesCommercial product owner who understands portfolio value, performance, investment, and competitive positionInfluential partner who communicates complex issues clearly, develops others, and inspires teams to deliverYou'll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in. Required Qualifications:Bachelor's degree or equivalent practical experience4+ years of experience in digital product management, mobile or web product leadership, digital commerce, customer experience, sales technology, or a related disciplineDemonstrated experience owning a digital product or portfolio across strategy, design, planning, backlog, delivery, release, optimization, and lifecycle decisionsExperience leading consumer-facing web or mobile products and partnering closely with software engineering, UX design, research, analytics, marketing, and operations teamsExperience creating and prioritizing roadmaps, epics, features, user stories, acceptance criteria, and release plans in Agile or hybrid delivery environmentsExperience using market research, consumer insight, product analytics, and performance feedback to determine features and guide product directionExperience leading through influence across a complex, matrixed organization and motivating cross-functional teams toward shared outcomesIn-depth knowledge of digital product technology and industry practices, including responsive web, mobile applications, APIs, analytics, experimentation, usability, accessibility, and modern software deliveryProven ability to solve complex problems, perform conceptual analysis, forecast resource needs, and communicate recommendations to senior leadersSolid business and financial judgment, including experience with business cases, portfolio performance, benefit realization, or product financial accountability Preferred Qualifications: Experience in Medicare, healthcare, insurance, financial services, travel, retail, or another regulated consumer industryExperience with direct-to-consumer shopping, e-commerce, marketplaces, plan or product comparison, digital enrollment, or complex decision-support experiencesExperience connecting digital journeys to contact centers, telesales, CRM platforms, telephony, callback, appointment, chat, or agent-assisted workflowsExperience with iOS, Android, React Native, responsive web, design systems, content platforms, identity, profile, or digital analytics ecosystemsExperience with Amazon Connect, Salesforce, digital-to-voice connectivity, call routing, agent desktop integration, or comparable contact-center technologiesExperience leading products through high-volume or seasonal readiness periods and coordinating operational change across customer-facing teamsExperience managing multiple product teams, mentoring product talent, or leading a significant functional or segment initiativePassion for simplifying Medicare shopping and helping consumers move confidently between digital self-service and licensed human guidance*All employees working remotely will be required to adhere to UnitedHealth Group's Telecommuter Policy. Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. In addition to your salary, we offer benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with us, you'll find a far-reaching choice of benefits and incentives. The salary for this role will range from $112,700 - $193,200 annually based on full-time employment. We comply with all minimum wage laws as applicable.Application Deadline: This will be posted for a minimum of 2 business days or until a sufficient candidate pool has been collected. Job posting may come down early due to volume of applicants.At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone-of every race, gender, sexuality, age, location and income-deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes - an enterprise priority reflected in our mission. UnitedHealth Group is an Equal Employment Opportunity employer under applicable law and qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations. UnitedHealth Group is a drug - free workplace. Candidates are required to pass a drug test before beginning employment.