Trade Marketing Associate Manager, Erborian

Job Description

Job Description

At Erborian, we leverage the power of Korean Skincare to boost both your skin & self-esteem.
We combine centuries of Korean beauty rituals with cutting-edge science to deliver visible, immediate and effortless results — empowering you to own your skin and your confidence.
With a strong double-digit growth, Erborian is currently expanding in the US market.

JOB SUMMARY:
The Associate Manager – Brand & Trade Marketing will serve as the main day-to-day point of contact for Ulta while supporting select strategic e-tail partners, reporting to the Senior Sales & Marketing Director of Erborian US. This role requires a commercially minded, highly organized, and customer-first partner who can translate brand strategy into strong account execution and measurable sales results. The candidate will manage multiple priorities across retailer communication, marketing calendars, product launches, sampling, inventory follow-up, and sales analysis, ensuring accuracy, follow-through, and strong execution at every step. This person should be agile, adaptable, and excited to grow with the business as Erborian continues to establish itself as a credible beauty brand in the US.

The main responsibilities include but are not limited to: leading day-to-day coordination with Ulta across commercial priorities, marketing activations, launch execution, sampling, inventory needs, and retailer communications; supporting strategic e-tail partners as needed; and identifying new opportunities that increase brand awareness, strengthen customer experience, and drive profitable sales growth.
This role requires strong sales acumen, clear and proactive communication, attention to detail, and the ability to connect customer insights, sales data, and retailer priorities to drive customer engagement, operational excellence, and commercial results.
JOB RESPONSIBILITIES:
Ulta Account & Wholesale Channel Optimization

• Act as the primary day-to-day contact for Ulta, owning end-to-end coordination of assortment needs, product catalog accuracy, imagery, item setup, launch details, and account files.
  • Communicate PO changes, ship dates and lead times for novelties and replenishment in line with animation planning.
  • FIFO / End of Life Management
  • Assist with the planning process and sku setup through retail pipeline with regard to setup, strategy, sampling, ship and launch dates.

• Lead clear, proactive communication with the Ulta Merchant and Planner on all aspects of the business, including ordering, inventory levels, new openings, logistics, deadlines, and issue resolution.
• Support strategic e-tail partners as needed, while ensuring Ulta remains the primary account focus and that learnings across partners inform stronger sell-out strategies.
• Monitor Ulta sales trends, inventory, sell-in/sell-out performance, and promotional results, providing insights and recommendations that identify opportunities and improve commercial performance.
• Forecast Ulta key promotional periods, including 21 Days of Beauty and retailer-specific animations, as well as kits and sampling needs according to product lead times.
• Act as key liaison between warehouse, logistics, and customer care teams to ensure smooth processing of outbound orders and returns.
• Build strong, trusted relationships with Ulta stakeholders and other external partners by anticipating business needs, managing timelines, and delivering accurate, thoughtful follow-through across all partnership priorities.
• Serve as a customer-facing representative for Erborian across Ulta, prospective new retail partners, brand crossover opportunities, third-party collaborations, and other entrepreneurial partnership ideas.
• Act as a brand ambassador and key liaison between Erborian, Ulta, and potential partners, ensuring communication is clear, solutions-oriented, and aligned with brand objectives, customer needs, and commercial priorities.
• Support third-party partner relationships, such as Focus on Beauty or similar partners, by coordinating communication, campaign updates, deliverables, and performance follow-up.
• Track the competitive landscape across Ulta, broader beauty retail, and partnership activations, sharing innovative, growth-oriented ideas with internal and external stakeholders.
• Support the development and ongoing success of new partnerships by providing customer insights, sales learnings, recap materials, and recommendations throughout the partnership lifecycle.

Trade Marketing & Campaign Coordination:

• Serve as trade marketing support for Erborian US campaign planning across all commercial partners, helping bring campaigns to life through promotional planning, new product launches, sampling, retailer activations, small events, and traffic-driving initiatives.

• Own and maintain the full brand marketing calendar across all commercial partners, ensuring it is consistently up to date with key sale periods, promotions, launches, retailer deadlines, content needs, sampling programs, events, decks, recaps, and internal follow-ups.
• Support campaign planning for new and existing products by coordinating with internal and central teams and translating commercial partner needs into clear content, PDP, asset, sampling, event, and launch requirements.
• Bring forward fresh ideas for content, brand crossover opportunities, small-scale events, sampling programs, and retailer activation concepts that drive traffic, build brand awareness, and strengthen the customer experience.
• Partner with production team on local kit development, including holiday through the entire product pipeline (forecasting, packaging, assembly, shipments)
• Support new product launches from pitch to execution through the retailer pipeline by complete new product setup (comps, forms, regulatory review, assets, etc.). 
• Organize sampling, GWP candidation, traffic-driving activations, and forecasting in line with the marketing calendar, retailer priorities, and buyer deadlines.
  • Provide insights based on past performances to enhance AOV, re-purchase rate, and customer experience.
• Prepare and support commercial partner recaps, business reviews, market week materials, and brand presentations using sales data, customer insights, competitive context, and commercial opportunities.
• Consistently track competitive landscape for best-in-class customer experience.

Budget & Forecast

• Participate in reforecast process throughout the fiscal year as requested by Finance and assist with tracking throughout the year to ensure activities fall within budget
• Support coordination of all sampling operations from pitching, marketing & execution (Allure, Ipsy, Sopost, Wholesale, & Other). Organize and update the product for free tracker for quarterly re-classes in accordance with marketing budget.
• Assist with weekly and monthly sell out reports, reporting key sales and inventory insights.
• Weekly PO Analysis of key accounts reviewing total sell in contribution and any major business impacts from key partners.
• Support key marketing investments with wholesalers to maximize campaign and product visibility and awareness, ensuring activities align with budget.
• Partner with key internal contacts (accounting/supply chain) to review chargebacks and implement changes to reduce cost impact.

KEY PERFORMANCE INDICATORS:

• Overall sales performance across key accounts, with a primary focus on Ulta, including sell-in/sell-out analysis, commercial opportunity identification, and performance monitoring for Independents, web partners, and Olive Young.
• Accuracy, organization, and on-time execution of retailer deliverables, launch needs, timelines, and follow-ups
• Quality of Ulta stakeholder relationships and ability to manage customer needs with professionalism and urgency
• Agility, ownership, and growth mindset in responding to changing business priorities

REQUIREMENTS:
EDUCATION

• Completed Bachelor’s degree

EXPERIENCE

• 2-3 years+ of experience working with wholesale, retail, or strategic account partners
• Experience with Ulta strongly preferred; Sephora or other prestige beauty retail experience a plus
• Experience with consumer products, beauty, skincare, or cosmetics preferred

SKILLS

• Strong sales acumen with the ability to understand account performance, identify opportunities, and translate strategy into commercial results

• Customer-first mindset with the ability to build trusted retailer relationships, anticipate account needs, and manage multiple stakeholders with professionalism
• Highly organized, detail-oriented, and able to manage multiple priorities, timelines, and deliverables with accuracy and strong follow-through
• Must have strong computer skills and proficient with Microsoft Office (Excel, Word & PowerPoint, Outlook)
• Beauty industry know how, passion for cosmetics/beauty products
• Agile, adaptable, and proactive; able to shift priorities quickly, problem solve, and maintain momentum in a fast-paced, collaborative environment
• Ability to work effectively with and present to individuals at all levels.
• Hungry for growth, excited about the business, and motivated to contribute ideas that strengthen Ulta performance, brand visibility, and overall market expansion
• Flexibility to wear many hats and own the entire e-commerce experience from ideating and design to execution and analysis.
• Must be an ambassador of the Erborian Brand

PHYSICAL & TRAVEL REQUIREMENTS

• Some remote flexibility with 2 days on average in office per week.
• Must be available from Monday to Friday.

The compensation for this role ranges from $70,000 - $75,000. Exact compensation w