General Sales Manager

General Sales Manager

Wilsonville, OR | Mercedes-Benz | Award-winning flagship store | Hospitality | Mercedes-Benz Best of the Best | Veterans encouraged to apply | $150,000 - $250,000+ annually

Swickard Auto Group is a hospitality company that happens to sell and service cars. We believe the best guest experiences start with the best employee experiences. That's why we've grown to 40+ rooftops across the West Coast, Alaska, and Hawaii while maintaining a culture built on one simple idea: do right by people, every time.

Mercedes-Benz of Wilsonville is Swickard's flagship store -- and one of the most decorated Mercedes-Benz dealerships in North America. A routine recipient of the Mercedes-Benz Best of the Best award, this is a store that has earned its reputation through sustained excellence in sales performance, guest experience, and brand standards. The General Sales Manager who leads this team inherits that standard -- and is expected to raise it.

What You'll Do

• Lead, develop, and hold accountable a high-performing sales team -- setting daily expectations, running structured desking sessions, and driving consistent production at the level this store demands
• Own the full sales operation from first contact to delivery -- ensuring every guest interaction reflects Mercedes-Benz brand standards and Swickard's hospitality-first culture
• Desk deals with precision, urgency, and integrity -- structuring transactions that serve the guest and the business without compromise
• Manage and optimize new and pre-owned inventory -- monitoring turn rates, market positioning, acquisition strategy, and aging to maximize gross and minimize exposure
• Drive key sales metrics -- units, front-end and back-end gross, closing ratio, lead response time, CSI, and CRM compliance -- with a clear understanding of what moves the needle
• Partner with the finance department and service leadership to deliver a seamless, consistent guest experience across every department touchpoint
• Recruit, develop, and retain top sales talent -- building a team with the skills, hospitality mindset, and accountability culture the Mercedes-Benz brand demands
• Serve as the primary sales leader for the GM -- translating strategic goals into daily execution and team performance
• Resolve escalated guest concerns with professionalism and composure -- protecting the store's reputation and the guest relationship

What We're Looking For

• 3+ years of General Sales Manager or senior sales management experience in a franchised dealership -- Mercedes-Benz or luxury brand experience strongly preferred
• Proven track record of leading a sales team to consistent performance -- units, gross, and CSI -- at a high-volume luxury store
• Sharp inventory manager -- able to read the market, manage turn, and make acquisition decisions that keep the store competitive
• A coach and a closer -- equally comfortable developing a consultant's skills and stepping in to desk a deal under pressure
• Strong CRM discipline and the ability to build a culture of process compliance, follow-up accountability, and data-driven decision-making
• Deep understanding of the luxury guest and what it takes to deliver a purchase experience that earns repeat business and referrals
• Reynolds & Reynolds or CDK experience preferred
• A hospitality mindset -- you lead by example and understand that the standard of a Best of the Best store starts with how the team treats people

What We Offer

• Income potential of $150,000 - $250,000+ annually
• Medical, dental, and vision insurance
• Life insurance and supplemental coverage options
• Paid time off and paid holidays
• Paid Mercedes-Benz manufacturer and leadership training
• Career growth -- GSMs at Swickard have a clear path to General Manager across a 40+ rooftop organization
• Employee vehicle purchase and service discounts
• The opportunity to lead one of the most recognized and awarded Mercedes-Benz stores in the country

Why Mercedes-Benz of Wilsonville

• A routine recipient of the Mercedes-Benz Best of the Best award -- one of the most prestigious recognitions in the brand's dealer network, earned through consistent excellence across sales, service, and guest experience
• Swickard's flagship store -- the highest-profile Mercedes-Benz operation in our portfolio, with the volume, the infrastructure, and the brand equity to support elite sales leadership
• A loyal, high-value guest base in the greater Portland metro market -- guests who return because the experience earns it
• Swickard is one of the fastest-growing dealer groups in the country -- ranked Top 5 in North America for reputation in the automotive industry
• A GM and executive team that sets clear expectations, gives its leaders room to perform, and backs them with the tools and support to succeed
• Our HEART values -- Honor, Engage, Anticipate, Respond, Thank -- are the foundation of everything we do, from how we hire to how we serve

Mercedes-Benz of Wilsonville is a store that already high-performing. The right GSM doesn't rebuild it -- they elevate it. You will lead a team that already knows how to win, raise the standard further, and be the kind of leader whose presence makes the whole operation sharper.

If you're a proven sales leader ready to represent a flagship store at the highest level of the Mercedes-Benz brand -- this is the role you've been building toward.