Product Marketing Specialist

Overview:

The Product Marketing Specialist is a high impact role designed to support Mediagistic's RevOps & Commercial Growth Team and drive growth marketing initiatives. The role demands expertise in B2B marketing strategies, digital tools (like HubSpot MAP), and a proactive approach to campaign execution and product positioning. The specialist will have a content creator mindset and execute targeted marketing initiatives that generate demand, enhance lead nurturing, and support successful go-to market execution, while also working with the Corporate Marketing and Product team in a variety of other areas including tradeshows and product development.

Core Responsibilities:

1. Content Development: Produce and manage content for the Mediagistic blog, landing pages, lead magnets, organic social media calendar, resource hub, and other content initiatives targeting contractors, retailers, OEMs, distributors, and other key personas.
2. Demand Generation Campaign Execution: Execute demand-generation campaigns developed in partnership with the Director of Corporate Marketing, including email marketing, channel advertising (LinkedIn, Meta, Google Ads, DSP networks), content marketing, direct mail, and other integrated campaign tactics. Manage campaign timelines, assets, deployment, and ongoing optimization.
3. Segmented Email Marketing: Develop and execute segmented email campaigns tailored to key buyer personas, including contractors, retailers, OEMs, distributors, and other target audiences. Support list segmentation, campaign deployment, testing, reporting, and optimization.
4. Product Marketing & Sales Enablement: Support the development and execution of product positioning, messaging, value propositions, presentations, one-sheets, sales enablement materials, and other resources that clearly communicate Mediagistic's products and solutions to internal teams, partners, and prospective customers.
5. Go-to-Market & Product Launch Support: Support go-to-market planning and execution for new products, features, and strategic initiatives, coordinating with Product, Sales, and Marketing to prepare launch communications, campaign assets, sales enablement materials, and other launch requirements.
6. Creative & Promotional Projects: Coordinate and support the development of SME slide decks, tradeshow banners, presentations, promotional materials, and other creative assets in collaboration with internal teams and external resources.
7. PR & Industry Outreach: Execute ongoing PR and media outreach to secure opportunities for Mediagistic SMEs to participate in industry news, podcasts, webinars, articles, and other relevant industry channels.
8. Tradeshow & Field Marketing Support: Manage the Mediagistic tradeshow closet, inventory, and marketing collateral while supporting pre- and post-tradeshow campaigns, event communications, lead follow-up initiatives, and other light field marketing activities.
9. Cross-Functional Marketing Support: Collaborate with Sales, Product, Partnerships, and other internal teams to execute marketing initiatives, coordinate deliverables, maintain project timelines, and ensure marketing programs are delivered effectively and on schedule.

Qualifications:

• Bachelor's degree in Marketing, Journalism, or a related field.
• 3-5 years of digital marketing experience, including a minimum of 1-2 years in multi-channel B2B marketing.
• Minimum 1 year of experience with HubSpot MAP.
• Demonstrable experience running segmented business-to-business email marketing campaigns.
• Strong content creation, copywriting and channel advertising skills. Familiarity with SEO, graphic design and basic website management (Wordpress).
• Exceptional attention to detail with the ability to manage multiple projects.
• Background in marketing for home services industries preferred.
• Excellent verbal and written communication skills with strong interpersonal and relationship-building abilities.
• Demonstrates reliability and is able to meet deadlines.
• Works full-time onsite, 5 days a week at our Hidden River, Tampa offices.

Reporting Structure:

This role reports directly to the Director of Corporate Marketing.

About Mediagistic:

Mediagistic is a full-service agency specializing in marketing for home services and outdoor power equipment industries. Join us to make a measurable impact, drive growth, and shape innovative marketing strategies in a collaborative environment.

Location:

This is an on-site role (Monday–Friday) at our office near Hidden River Parkway (Fletcher & I-75). Hybrid and/or remote work is not available.

Work Environment:

Work is normally performed in a typical interior office environment that requires normal safety precautions such as typical office or administrative work.

Physical Demands:

Job involves sitting most of the time; walking, lifting, bending, and standing may be minimally required to complete tasks.

Disclaimer:

The above statements are intended to describe the general nature and level of work being performed by persons assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of personnel so classified. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions. The above declarations shall not give any employee any right to continued employment by Mediagistic, Inc. or any of its subsidiaries.