Marketing Insights Analyst

Marketing Insights Analyst

The Marketing Insights Analyst will play a critical role in transforming marketing and customer data into actionable business recommendations. This individual will partner with marketing, operations, and analytics teams to measure campaign effectiveness, build performance reporting, establish KPI frameworks, and drive process improvements through data analysis and automation. The ideal candidate is a proactive problem-solver who enjoys uncovering trends, creating meaningful visualizations, and influencing business decisions through insights.

• Analyze marketing performance data across campaigns, channels, and customer touchpoints to identify trends and opportunities.

• Consolidate information from multiple systems and data sources to support strategic decision-making.

• Develop, refine, and monitor KPI frameworks aligned with business and marketing objectives.

• Build and maintain dashboards, scorecards, and reporting tools using data visualization platforms.

• Present data findings in a clear, business-friendly format for stakeholders and leadership teams.

• Partner with cross-functional teams to improve reporting processes, governance practices, and data quality standards.

• Support reporting automation initiatives that increase efficiency and scalability.

• Conduct quantitative and qualitative analysis to evaluate campaign success and customer engagement.

• Assist with audience segmentation and targeting efforts to improve marketing effectiveness.

• Recommend process improvements and best practices throughout the reporting and analytics lifecycle.

• Maintain documentation for reports, methodologies, and performance measurement standards.

• Bachelor's degree in Business Analytics, Marketing, Data Science, Statistics, or a related field.

• 2-4 years of experience in marketing analytics, business intelligence, research, or a related analytical role.

• Experience evaluating campaign performance and translating data into actionable recommendations.

• Strong communication and data storytelling abilities.

• Experience building KPIs, dashboards, and executive-level reporting.

• Proficiency with Google Analytics.

• Experience with Power BI and/or Tableau.

• Knowledge of quantitative and qualitative research methodologies.

• Ability to collaborate effectively with both technical and non-technical teams.

• Familiarity with Agile and/or Scrum environments.

• Opportunity to join a rapidly growing analytics team.

• High visibility role with direct exposure to business leaders and key stakeholders.

• Ideal for candidates who take initiative, bring forward new ideas, and enjoy ownership of their work.

• Experience with workflow development, custom forms, or process optimization is highly valued.

• Bonus eligibility upon conversion.

• Career growth opportunities within an expanding team.

• Collaborative, innovation-focused environment.

• Opportunity to influence reporting strategy and analytics best practices.