Marketing Coordinator

Do you love libraries and summer reading? Were seeking a future summer reading influencer! Job Title: Marketing Coordinator (Part-Time / 20 Hours Weekly / Remote)CSLP is a leading national non-profit that creates an annual summer reading program for public libraries. We are an organization supported by a strong volunteer base including the Executive Board, State Representatives, and library staff. Front-line public library staff, as well as state library consultants, prepare for summer reading year-round to provide quality programs at a low cost to thousands of libraries across the United States and its territories. CSLP is working to strengthen awareness of summer reading and libraries through expanded marketing and communications efforts. Job SummaryThe Marketing Coordinator is responsible for supporting CSLPs marketing, communications, and promotional efforts across multiple platforms. This position works closely with the Executive Director, staff, volunteer committees and partners to promote CSLP, its annual summer reading themes, professional development opportunities, products, and services. The Marketing Coordinator develops content, manages social media channels, assists with email marketing campaigns, coordinates promotional projects, creates marketing materials, and helps build awareness of CSLP and summer reading nationwide. The ideal candidate is creative, organized, collaborative, and comfortable working independently in a remote environment.Essential FunctionsDevelop and maintain a year-round social media content calendar. Create and schedule content across social media platforms including Facebook, Instagram, and other emerging platforms.Design graphics, promotional materials, and social media assets using Canva and other related tools.Create and curate short-form video content and social media reels.Draft marketing copy for social media posts, newsletters, website content, and promotional campaigns.Coordinate annual theme marketing campaigns and promotional initiatives.Assist with email marketing campaigns using Mailchimp.Monitor social media engagement and respond to inquiries as appropriate.Maintain and organize marketing assets, templates, and digital resources.Update website content and assist with digital communications.Coordinate promotional activities with CSLP committees, partners, vendors, and artists.Track marketing analytics and prepare performance reports.Assist with conference promotion, webinars, and virtual events.Support CSLPs online store through promotional campaigns and product marketing.Some travel to conferences and events to represent CSLP at the state and national level.Perform other marketing and communications duties as assigned.Education and ExperienceBachelors degree in Marketing, Communications, Public Relations, Graphic Design, Journalism, or a related field preferred. Relevant experience may be substituted for education.Minimum of two years of professional experience in marketing, communications, social media management, or related work.Experience creating content for social media platforms.Experience using Canva, Adobe products or similar graphic design software.Experience with email marketing platforms such as Mailchimp.Experience working remotely is preferred.Experience working with nonprofit organizations, libraries, literacy programs, or educational organizations is desirable.Basic video editing experience preferred.Required Knowledge, Skills, and AbilitiesMarketing & CommunicationsDemonstrates proficiency in developing and executing marketing campaigns.Ability to create engaging content tailored to multiple audiences.Understanding of social media best practices and trends.Ability to maintain brand consistency across platforms.TechnologyIntermediate to advanced knowledge of Canva.Proficiency with Microsoft Office 365 applications.Ability to organize and manage files using Google Workspace.Familiarity with Mailchimp or similar email marketing software.Experience with WordPress and WooCommerce preferred.Strong computer literacy and ability to quickly learn new software and tools.CommunicationExcellent written and verbal communication skills.Strong editing and proofreading abilities.Ability to effectively communicate with staff, volunteers, member libraries, vendors, and partners.Ability to adapt messaging for different audiences and platforms.Project ManagementStrong organizational skills and attention to detail.Ability to manage multiple projects simultaneously.Ability to meet deadlines while working independently.Demonstrates initiative and strong follow-through.Customer Service & CollaborationDemonstrates professional and collaborative interactions with staff, volunteers, and customers.Ability to work effectively with committees and diverse stakeholders.Ability to adapt to changing priorities and deadlines.Other RequirementsHigh-speed internet and a dedicated home office setup (technology stipend provided to offset cell phone and internet costs).Some travel, evening, or occasional weekend work may be required to support meetings, webinars, conferences, or campaign launches.Additional Details & How to ApplyPart-time schedule averaging 20 hours per week, Monday through Friday, with flexible scheduling.Benefits Include:Healthcare reimbursement account up to $6,000 annually via a Qualified Small Employer Health Reimbursement Arrangement OR the equivalent amount paid towards our employer-sponsored retirement account. Paid Time Off (PTO) 100 hours per calendar year, prorated for the month of hireFlexible schedule Remote position Professional development opportunitiesPlease upload a resume and cover letter addressing your skills in relation to this position. Please also email two examples of non-AI-generated marketing, social media, or design work that demonstrate your experience and aesthetic to the Executive Director, Dawn Krause, at View email address on click.appcast.io check required.CSLP is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, or protected veteran status.
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