Promotions Strategy Manager

Role Description

The Promotions Strategy Manager will help determine what offers Fliff runs, who receives them, how success is measured, and how promotional spend can be optimized to drive customer engagement and long-term value. This role sits at the intersection of promotional strategy, customer behavior, analytics, competitive intelligence, and operational execution. You will partner closely with Lifecycle Marketing, Product, Analytics, Finance, Compliance, and VIP teams to develop and optimize promotional programs that support business growth while maintaining sustainable economics. This role reports to the Senior Director of Lifecycle Marketing.

What You’ll Do

• Develop Promotional Strategy
  • Design customer incentive strategies that support acquisition, engagement, retention, reactivation, loyalty, and monetization objectives.
  • Develop promotional concepts, offer structures, and qualification criteria across customer segments.
  • Recommend promotional investments based on customer behavior, business objectives, and market trends.
  • Identify opportunities for cross-product promotions and new incentive strategies.
• Own Promotional Performance & Economics
  • Evaluate promotional performance and return on investment across offer types and customer segments.
  • Analyze redemption behavior, promotional costs, customer response, and offer effectiveness.
  • Support promotional forecasting, budgeting, and cost management efforts.
  • Measure incrementality and identify opportunities to improve promotional efficiency.
  • Help establish best practices around promotional testing and optimization.
• Lead Competitive Intelligence
  • Maintain a constant pulse on promotional activity across sportsbook, fantasy sports, social gaming, social casino, and adjacent industries.
  • Track competitor acquisition offers, retention programs, loyalty initiatives, VIP incentives, and event-based promotions.
  • Identify emerging trends, opportunities, and risks within the promotional landscape.
  • Bring new promotional concepts, mechanics, and customer engagement ideas to the business on a regular basis.
• Manage Promotional Portfolio & Calendar
  • Own Fliff’s promotional calendar and promotional portfolio across products and customer segments.
  • Coordinate promotional scheduling across customer segments, business objectives, sporting events, product launches, and enterprise initiatives.
  • Manage promotional inventory and offer prioritization across identified segments.
  • Partner with Lifecycle Marketing, VIP, Social and Product teams to ensure successful deployment of promotional initiatives.
• Drive Experimentation & Optimization
  • Design and execute structured testing plans for promotional initiatives in coordination with Analytics.
  • Evaluate offer mechanics, incentive values, timing, targeting, and promotional frequency.
  • Partner with Analytics teams to measure outcomes and identify optimization opportunities.
  • Establish repeatable processes that improve promotional performance over time.

What Success Looks Like

Within your first year, you will:

• Build a strong understanding of Fliff’s promotional performance and customer behavior.
• Establish a consistent competitive intelligence process.
• Improve promotional efficiency and effectiveness across key customer segments.
• Develop scalable promotional planning and governance practices.
• Become a trusted resource for promotional strategy, incentive design, and competitive promotion trends.

Qualifications

• 5+ years of experience in promotions, loyalty, CRM, retention marketing, gaming operations, commercial strategy, or related disciplines.
• Experience within sportsbook, fantasy sports, social gaming, social casino, mobile gaming, loyalty programs, or adjacent industries.
• Strong understanding of promotional mechanics, customer incentives, and offer design.
• Experience evaluating campaign performance and customer behavior.
• Strong analytical and quantitative problem-solving skills.
• Experience working cross-functionally with Marketing, Analytics, Product, and Finance teams.
• Comfortable operating in a fast-paced, startup environment with a hands-on approach.

Preferred Qualifications

• Experience working with promotional economics, customer segmentation, and incentive optimization.
• SQL proficiency and experience with tools such as Tableau, Looker, Amplitude, Mixpanel, or similar analytics platforms.
• Experience with CRM and marketing automation platforms such as Braze, Optimove, Salesforce Marketing Cloud, or similar tools.
• Experience operating within regulated industries.
• Working knowledge of recommendation systems, offer optimization frameworks, and next-best-action decisioning models.
• Familiarity with machine learning approaches such as propensity modeling, uplift modeling, recommendation engines, or Multi-Armed Bandit methodologies.
• Experience partnering with Data Science teams to operationalize predictive models and personalization strategies.

Benefits

• Competitive compensation package, including base salary, benefits, and equity.
• Unlimited/Flexible paid time off.
• Health benefits, including medical, dental, and vision coverage, as well as generous parental leave.
• Employee-sponsored 401(k).
• $500 work-from-home stipend + Equipment & Accessories.
• Work Remotely.
• Opportunity for professional development in a dynamic, global setting.
• A supportive, collaborative, and knowledge-driven workplace.
• An engaging and challenging role with the freedom to innovate and develop effective solutions.