Senior Marketing Manager | Bilingual Mandarin

Job Description

Job Description

Duties & Responsibilities  

• Manage and execute marketing campaigns across various channels, including digital, social media, print, and in-store promotions. 

• Collaborate with operations team leaders to ensure marketing initiatives align with brand identity and business objectives. 

• Analyze market trends, customer insights, and competitive landscape to inform marketing strategies. 

• Ensure consistent brand messaging and positioning across all marketing channels. 

• Oversee the creation and distribution of marketing collateral, including menus, signage, and promotional materials. 

• Manage digital marketing initiatives, including website management, SEO/SEM, email marketing, and social media campaigns. 

• Track and analyze digital marketing performance metrics, providing insights and recommendations for improvement. 

• Engage with customers on social media platforms, responding to inquiries and fostering positive brand interaction. 

• Identify and develop strategic partnerships to enhance brand visibility and drive sales. 

• Plan and execute local store marketing (LSM) initiatives and promotional events to increase customer traffic and engagement. 

• Collaborate with operations and sales teams to ensure promotional activities are effectively implemented at the unit level. 

• Assist in managing the marketing budget, ensuring efficient allocation of resources for maximum ROI. 

• Prepare regular reports on marketing performance, campaign effectiveness, and key metrics for review by the Operations brand leaders.

• Monitor and track marketing expenditures to ensure alignment with budgetary goals. 

• Provide guidance and support to the marketing team, fostering a collaborative and results-driven environment. 

• Assist in training and mentoring junior marketing staff, ensuring they have the skills and knowledge to execute marketing initiatives effectively. 

• Collaborate with cross-functional teams, including operations, sales, and finance, to ensure alignment and integration of marketing strategies. 

• Additional responsibilities as assigned. 

Essential Functions   

• Strong knowledge of digital marketing, including social media, email marketing, and SEO/SEM.   

• Proven ability to manage multiple projects and meet deadlines in a fast-paced environment.   

• Excellent communication, presentation, and interpersonal skills.   

• Creative thinking with a keen eye for detail and a passion for brand storytelling.   

• Proficiency in marketing software and tools, such as CRM systems, analytics platforms, and design software (e.g., Adobe Creative Suite). 

• Proficiency in using Microsoft Office applications and marketing software/tools. 

• Adaptability and a willingness to learn. 

• Attention to detail and a creative mindset. 
• Bilingual Mandarin Preferred.

• Ability to travel to new openings/other restaurant locations as needed. 

• Ability to work primarily on-site at the head office in Flushing, NY 

Education and Experience
Requirements  

• Bachelor's degree in Marketing, Business, Communications, or a related field.  

• 7+ years of experience in marketing, with at least 3 years in a restaurant or hospitality environment. Previous experience in a supervisory role is required.