Regional Healthcare Community Liaison

Job Description

Job Description

Regional Healthcare Community Liaison

Job Summary:

We are seeking a highly motivated and experienced Regional Patient Care Liaison to lead our market growth across multiple Skilled Nursing Facilities (SNFs) in Massachusetts. As a key member of our team, you will be responsible for developing strong relationships with hospitals, case managers, discharge planners, physicians, social workers, and payors to drive referrals, admissions, and census growth.

Responsibilities:

• Lead market growth across multiple MA Skilled Nursing Facilities

• Develop relationships with hospitals, case managers, discharge planners, physicians, social workers, and payors

• Work alongside Patient Care Liaisons to strengthen account strategy and referral development

• Coach and mentor team members on sales strategy, conversion, follow-up, and relationship development

• Identify new referral opportunities and expand existing healthcare partnerships

• Help solve barriers that stand between a qualified referral and an admission

• Use referral and market data to identify opportunities and create targeted growth strategies

• Partner with facility and regional leadership on census, skilled, and Medicare growth

• Maintain your own presence in the market and lead by example

Requirements:

• 2+ years of experience in Skilled Nursing, Post-Acute Care, Healthcare Sales, Hospital Liaison, Clinical Liaison, Admissions, Healthcare Marketing, or Business Development

• Proven success generating referrals, admissions, and census growth

• Experience developing hospital and healthcare referral relationships

• Knowledge of Medicare, Managed Care, Skilled Nursing, and the hospital discharge process

• Experience coaching, mentoring, or supporting other sales or liaison professionals

• Strong territory management and account development skills

• Excellent communication and relationship-building skills

• A sense of urgency, strong follow-through, and a solutions-focused mindset

• Ability to work independently while collaborating with facility and regional teams

• Experience in SNF, Skilled Nursing, Home Health, Hospice, LTACH, Inpatient Rehabilitation, Assisted Living, Senior Care, or other Post-Acute Healthcare environments is a plus

What Success Looks Like:

Success isn't measured by how many places you visit. It's measured by the relationships you build, the opportunities you create, the referrals your team earns, and the patients you're able to connect with the right level of care. You'll help build:

• Stronger Hospital Partnerships → More Qualified Referrals → Better Conversion → More Admissions → Census Growth

Ready for What's Next?

If you're ready to expand your impact, bring your relationships, bring your healthcare experience, and bring your drive to grow. Sweetwater Care will give you the opportunity to lead from the front and help build what's next.

Apply Today:

If you're a motivated and experienced Regional Patient Care Liaison looking for a new challenge, apply today for this exciting opportunity in Massachusetts. We offer a competitive salary range of $100,000 - $160,000 annually.