Associate Analyst, Insights, Data & Intelligence

Burson, part of WPP, is a global communications leader dedicated to creating value for clients through reputation. We help brands and businesses redefine reputation as a competitive advantage with specialized teams, industry‑leading technologies and breakthrough creative. More About The Role The Business Insights, Data & Intelligence (BIDI) team turns data into strategic insight that drives storytelling, campaign performance, and business outcomes. We seek entry‑level Associate Analysts to support high‑profile global brands such as Coca‑Cola, Verizon and Google. Ideal candidates are recent graduates with internship experience in digital media, marketing, communications or analytics. What You'll Do Support social listening, media monitoring and reporting initiatives across a portfolio of global brands. Track cultural moments, emerging conversations, competitor activity and consumer sentiment across social and digital platforms. Learn and use industry‑leading tools such as Brandwatch, Sprinklr and NewsWhip to uncover actionable insights tied to brand reputation, campaign performance, sustainability and corporate communications initiatives. Translate complex social and digital data into clear, compelling narratives and presentations for internal teams and clients. Assist in developing recurring reports, dashboards and performance analyses to measure brand health and campaign impact. Monitor online conversations and media trends surrounding brand, industry and corporate topics in real time. Partner with cross‑functional teams across strategy, creative, media and communications in a fast‑paced agency environment. Gain exposure to both agency operations and client‑facing work while developing analytical and storytelling skills. Experience That Contributes to Success Bachelor’s degree in communications, marketing, journalism, public relations, data analytics, business or a related field. Internship or hands‑on experience in PR, marketing, social media, analytics, communications or digital strategy preferred. Strong curiosity about social media trends, consumer behavior, internet culture and data‑driven insights. Excellent written, verbal and presentation skills with the ability to synthesize information clearly and concisely. Strong organizational skills and attention to detail, with the ability to manage multiple projects simultaneously. Proficiency in Microsoft Excel and PowerPoint; familiarity with pivot tables, Boolean search logic, dashboards or data visualization tools is a plus. Comfortable learning new technologies and navigating a dynamic, fast‑paced environment. Collaborative mindset with a willingness to learn, contribute ideas and work across teams. Exposure to social listening or analytics platforms such as Brandwatch, Sprinklr, Talkwalker or Meltwater is a plus. Additional language fluency in Spanish, Portuguese or French is a bonus. Benefits Individual compensation varies based on job‑related factors including location, business needs, level of responsibility, experience and qualifications. The base salary range at the time of posting is $35,000–$75,000 USD. We offer a competitive benefits package. Find more details: Equal Opportunity Employer Burson is an equal‑opportunity employer and considers applicants for all positions without discrimination. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. #J-18808-Ljbffr