Content Marketing Writer

ARGO is a leading provider of software and analytics solutions for both the financial services and healthcare industries. ARGO transforms business processes for financial service providers and healthcare organizations using proven business models and software innovation informed by real customer challenges, breakthrough technology, and rich analytics.

JOB SUMMARY

We are seeking a Content Marketing Writer to create high-quality, compelling content that builds brand awareness, supports lead generation efforts, and drives website traffic. This role focuses on producing both long-form and short-form digital content—including publications, advertisements, brochures, whitepapers, case studies, SEO aligned website copy, email campaigns, and social media content—aligned with brand voice, content strategy, and marketing goals. This position is ideal for a writer who understands content marketing, automation benefits, and performance-driven storytelling.

TIME ALLOCATION (APPROXIMATE)

Content writing, drafting, and revisions: 50% Cross-functional collaboration (Product management, design, marketing): 20% Editing, proofreading, and quality assurance: 15% Research, topic ideation, and content planning: 10% Content performance analysis and optimization: 5%

KEY RESPONSIBILITIES / ESSENTIAL FUNCTIONS

Develop compelling content, including publications, advertisements, brochures, whitepapers, case studies, solution briefs, presentations, and industry-specific thought leadership. Write original, high-quality content for digital marketing channels, including blogs, articles, landing pages, email newsletters, and social media platforms. Optimize content for SEO, including keyword integration, metadata, and search intent alignment. Edit and proofread content to ensure clarity, brand consistency, grammatical accuracy, and alignment with style guidelines. Collaborate with marketing, product management, and design teams to support integrated content marketing campaigns. Research industry trends, competitive content, and target audiences to generate engaging, relevant content ideas. Track and analyze content performance metrics (traffic, engagement, conversions) to inform continuous improvement. Manage multiple projects simultaneously while meeting deadlines and maintaining an editorial calendar.

QUALIFICATIONS

Bachelor’s degree in English, Journalism, Communications, Marketing, or a related field. 3+ years of experience in content writing, content marketing, or digital marketing (experience level can be adjusted). Portfolio of published digital content demonstrating writing range and quality.

REQUIRED SKILLS / EXPERIENCE / KNOWLEDGE

Industry experience with software automation solutions preferably in the Financial Services, Retail or Digital Marketing industry. Strong writing, editing, and proofreading skills with excellent command of grammar and tone. Practical knowledge of SEO best practices, keyword research, and on-page optimization. Experience with Content Creation and Management platforms such as Illustrator, Flare, WordPress, HubSpot, or similar. Ability to research complex automation topics and translate them into clear, engaging content. Strong time management skills with the ability to juggle multiple deadlines. Detail-oriented mindset with a focus on content quality and consistency.

PREFERRED SKILLS / EXPERIENCE / KNOWLEDGE

Experience using SEO and analytics tools such as Google Analytics, Google Search Console, and MS Clarity. Familiarity with HubSpot Marketing and Content Hubs for creating and managing blog, thought leadership, and social media content. Familiarity with email marketing tools, like HubSpot Sales and Marketing Hubs. Ability to interpret data and performance insights to optimize content strategy. Experience working in a fast-paced, collaborative marketing environment.

ATTENDANCE/WORK LOCATION

The position is based in our Richardson, TX office. Daily physical presence in the office is required for interaction with co-workers, attending meetings, and for collaboration on projects.

PHYSICAL DEMANDS

While performing the duties of this job, the employee is regularly required to stand, walk; sit stationary; constantly operate computer keyboarding and office equipment; talk or hear, to communicate with employees, and/or customers (must be able to exchange accurate information in various situations). The employee is required to regularly communicate with other employees, confer or coordinate with other employees.

DISCLAIMER

Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities to this job at any time.

ADDITIONAL REQUIREMENTS

Applicants for U.S. or Canadian based positions with ARGO must be legally authorized to work in the United States or Canada. Verification of employment eligibility will be required at the time of hire. Visa sponsorship is not available at this time for ARGO positions. Pre-employment background screening will be conducted. Department: Corporate Communications. This is a full time position. #J-18808-Ljbffr Argo