Senior Vice President, Data and Analysis

Senior Vice President, Data & AnalysisDigitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign's Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world's leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries. The Digitas culture is made up of fearless, inventive and generous Unicorns of all kinds.The Data & Analysis team uses data-driven insights to fuel strategic growth for clients. We believe that data should never exist in a vacuum; instead, it should be put to work to bring the best ideas and stories to our clients. To help with this, we're looking for an outstanding SVPsomeone who can lead data-driven strategy to align with client goals, develop innovative solutions to solve marketing challenges, and collaborate with clients and Digitas leadership.Job ResponsibilitiesAs SVP, Data & Analysis, you'll serve as a key Digitas thought leader, aligning digital strategy with a client's broader business goals and objectives. Your clients' needs will vary, and may include integrated marketing, media, CRM, segmentation, and/or primary research. Day-to-day, your role includes:Driving the use of data in decision-making throughout the organization, partnering with experts, vendors and organizational leaders to get it doneDemonstrating expertise in responding to analytic and strategic client issues, including enterprise-wide interactive strategy, strategic budgeting decisions, competitive assessments and business-case analysesMaking significant contributions to business development by leading new business initiatives and establishing relationships with prospective clientsDeveloping a framework for all aspects of digital marketing and managing a broad strategic resource pool of strategists across all levelsCollaborating across functions, coordinating with general managers across Creative, User Experience, Technology, Media Planning and Project Management teamsEstablishing partnerships with emerging technology and data providers through an innovation initiativeProviding methodological support, coaching, training and advice to S&A staff on various levels across multiple client and internal assignmentsCodifying and publishing formal frameworks and methodologies for approaching major data and strategic issues, leveraging existing Digitas intellectual capital and developing innovative conceptsQualificationsWe're looking for strong, impactful work experience, which typically includes:A Master's degree, preferably in Math or Economics, plus 15 or more years of strategy and operations experience in advertising, management consulting, marketing or interactive consultingExpertise in the digital world and a masterful understanding of multiple industries, including telecommunications, retail, CPG and financialExperience working within pharmaceutical and/or healthcare environments are requiredA strong knowledge of integrated marketing and CRM disciplinesExposure to audience-based marketing, and programmatic advertisingProven leadership ability and strong, impactful client relationship experienceExperience managing a team of experienced employeesStrong critical thinking and problem solving skillsExperience with modern statistical learning methods (regression techniques, classification models, supervised and unsupervised learning, etc.)Stellar communication and presentation skills: we need someone who's articulate, engaging and straightforward and, above all, can effectively and convincingly translate unstructured business solutions into innovative customer marketing programsA willingness to travel as neededkeeping an open mind to new places, new faces and new ideasFamiliarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALLE, Midjourney) is a plus, especially for tasks like ideation, research, or content generationDigitas is an equal opportunity employer. Our Publicis Groupe motto "Viva La Diffrence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process specifically, please contact View email address on click.appcast.io. All your information will be kept confidential according to EEO guidelines. Compensation Range: USD $180,215.00 - USD $299,637.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. This role may also be eligible for bonus or incentive compensation. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time.