Senior Specialist, Marketing Automation

Senior Specialist, Marketing AutomationPacBio is looking for a Senior Specialist, Marketing Automation to own marketing campaign execution; enhancing customer and prospect engagement programs, ensuring the quality of marketing campaign communications, and providing Marketing Automation support to the global marketing team. You will be the primary business owner for our Marketing Automation platform and guiding best practices for planning, designing and executing robust marketing campaigns that reach desired audiences around the world and capture relevant data in our CRM. Keys to your success in this role Your ability to partner with the extended marketing and commercial teams to launch, track and report out on digital campaigns, including email, webinars, web landing pages, etc. Your ability to establish and measure analytics and provide updates on performance. You are a power user of marketing automation and CRM systems, as well as digital analytical tools, such as Google Analytics. To really excel in this position, you must be a passionate, results-oriented self-starter who is analytical, tech savvy and has the capacity to be both a creative and strategic thinker. Responsibilities: Develop and optimize lead scoring, segmentation and routing processes to improve lead qualification and timely outreach from global commercial teams. Improve and enhance system processes and automation rules within marketing automation platform and integrations with the CRM Primary business owner for B2B eCommerce store ensuring products, pricing and images are accurate and updated in coordination with new product introductions. Develop and execute email programs that are relevant and appealing to a variety of targeted audiences, including welcome, nurture, trigger, re-engagement and retention programs. Create and maintain the library of HTML templates, landing pages, and forms; manage list pulls and uploads for digital campaigns. Provide continuous improvement of e-marketing related activities, through A/B testing experimentation of campaign subject lines, content and offers, to provide strategic recommendations on how to improve response effectiveness and efficiency. Advise program owners of best practices regarding marketing automation capabilities, testing and projected results; host regular sessions to update stakeholders on campaign performance and best practices. Document marketing automation processes, programs and procedures. Ensure all external campaign source tracking is captured and data integrity is maintained within the system for closed loop reporting. Research and maintain knowledge of marketing automation practices and make recommendations to management on strategies to exploit new innovations. Qualifications:5+ years of experience with marketing automation systems; Pardot/Account Engagement automation tools a plus. Bachelor’s degree in marketing, business, or related discipline. Experience with B2B marketing strategy, especially in a complex buying cycle. Basic knowledge of HTML and CSS; JavaScript a plus. Expertise in email best practices; Marketing/copywriting/editing skills a plus. Experience with CRM software, Salesforce preferred. Strong analytical skills. Ability to manage multiple deadline-driven tasks simultaneously. Keen attention to detail and strong organizational skills a plus. Excellent interpersonal, written, and verbal communication skills. Candidates must have current authorization to work in the United States without the need for present or future sponsorship. Non-Field Based Employees are required to be onsite Monday-Thursday (Friday work from home). Depending on the role, some employees may be required to be 100% onsite. You may be required from time to time to visit and work at PacBio locations and for such times as the Company considers necessary for the proper performance of your duties. All listed tasks and responsibilities are deemed as essential functions to this position; however, business conditions may require reasonable accommodations for additional tasks and responsibilities. All qualified applicants will receive consideration for employment without regard to race, sex, color, religion, national origin, protected veteran status, or on the basis of disability, gender identity, and sexual orientation. #LI-Onsite Salary Range:$128,800.00 - $193,200.00To all Staffing and Recruiting Agencies: Our Careers Site is only for individuals seeking a job at PacBio. Staffing and recruiting agencies and individuals being represented by an agency are not authorized to use this site or to submit profiles, applications or resumes, and any such submissions will be considered unsolicited. PacBio does not accept unsolicited resumes or applications from agencies. Please do not forward resumes to our jobs alias, PacBio employees or any other company location. PacBio is not responsible for any fees related to unsolicited resumes/applications.All qualified applicants will receive consideration for employment without regard to race, sex, color, religion, national origin, protected veteran status, or on the basis of disability, gender identity, and sexual orientation.If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us at View phone number on click.appcast.io, or View email address on click.appcast.io for assistance.Visit our following pages for more information on:FAQsBenefitsCultureEqual Opportunity EmploymentBeware of Recruitment FraudPlease be aware of employment scams where people or entities misuse PacBio’s name, or the names of PacBio employees, to post fake job advertisements or make fake job offers.PacBio will never extend a job offer without a personal interview and will never charge any money for joining our company. All current job openings are displayed on the Careers page of our official website.If you see a job posting that is not on the PacBio official website, or have been approached with a job offer that you suspect may be fraudulent, we strongly recommend you do not respond and do not send money or provide any personal information.IT IS LIKELY A SCAM OR FAKE JOB AD IF:The job offer requires you to pay something (for example, to purchase equipment).You receive a job offer that you didn’t apply for, or without a personal interview or interaction.The interview seems to involve AI video or audio.You found a job on a job board or third-party channel, but the job doesn’t exist on the official PacBio careers pageYou suspect it is a scam.HOW TO PROTECT YOURSELF:Never give personal and confidential information.Never pay for anything as part of interviewing for, or accepting, an offer of employment.Ignore it if it seems like a scam.SummaryLocation: US - California - Menlo ParkType: Full time