U.S. Brand Director

Job Description:

Location: Hybrid — Napa, California / Kentucky, with extensive U.S. travel
Travel: Up to 21 days per month
Compensation: $150,000–$250,000 annually, commensurate with experience, plus additional performance-based compensation and benefits.

Gentleman’s Cut is a premium Kentucky Straight Bourbon Whiskey brand co-owned by Stephen Curry & John Schwartz. As the brand continues to expand nationally, we are seeking an experienced, highly motivated U.S. Brand Ambassador to help build the Gentleman’s Cut brand, strengthen distributor & account relationships, & drive growth across priority U.S. markets.

The ideal candidate combines deep knowledge of the spirits industry with strong commercial instincts, exceptional communication skills, & the ability to authentically represent Gentleman’s Cut with distributors, retailers, on-premise accounts, consumers, media, & industry partners.

POSITION OVERVIEW
The U.S. Brand Ambassador will serve as one of the primary faces of Gentleman’s Cut in the U.S. market & will work closely with ownership, management, sales, distributors, & marketing partners to accelerate brand awareness, distribution, trial, & sales.

This role combines brand ambassadorship, commercial execution, distributor management, market development, education, events, & strategic brand marketing. The successful candidate will be equally comfortable presenting to senior distributor leadership, educating sales teams, working alongside representatives in market, hosting consumer events, and representing Gentleman’s Cut at high-profile trade & industry events.

KEY RESPONSIBILITIES
Brand Leadership & Strategy
• Partner with ownership & management to develop and execute the U.S. brand strategy for Gentleman’s Cut.
• Develop clear positioning, messaging, & compelling points of differentiation for the brand.
• Translate overall brand strategy into actionable programs across sales, PR, paid media, partnerships, events, trade marketing, retail, & on-premise channels.
• Monitor industry trends, consumer behavior, competitive activity, & emerging opportunities within the premium & luxury spirits categories.
• Provide management with market intelligence, competitive insights, & recommendations for future brand & commercial initiatives.

Sales & Distributor Development
• Work closely with sales leadership & the U.S. wholesale network to maximize distribution, visibility, & sales across core & growth markets.
• Build strong relationships with distributor management, sales teams, key accounts, retailers, restaurants, bars, hotels, & other strategic partners.
• Regularly work alongside distributor & sales teams in market to call on priority accounts & identify new opportunities.
• Participate in distributor presentations, trade shows, tastings, & account activations.
• Support the development & execution of market-specific sales strategies & programming.
• Serve as a key resource on pricing & help identify & resolve market pricing issues.
• Track depletions, distribution, inventory levels, account performance, & progress against established goals.
• Provide regular performance reporting & recommendations to ownership & management.

Brand Ambassadorship & Education
• Serve as a highly visible, knowledgeable, & compelling ambassador for Gentleman’s Cut at trade, consumer, media, distributor, & industry events.
• Conduct bourbon education, tastings, presentations, seminars, & sales training for distributor teams, accounts, consumers, & industry partners.
• Develop & deliver brand education materials that clearly communicate the Gentleman’s Cut story, product attributes, production process, & positioning.
• Build authentic relationships with bartenders, beverage directors, buyers, retailers, bourbon enthusiasts, & other influential members of the spirits community.

Marketing & Brand Activation
• Support advertising, trade marketing, public relations, partnerships, events, point-of-sale materials, digital initiatives, & product launches.
• Coordinate branded events, tastings, dinners, account activations, trade shows, distributor meetings, & other strategic brand experiences.
• Provide relevant brand content and support development of trade, digital, social, & sales materials.

Business Management & Reporting
• Participate in regular brand & management meetings & provide concise updates on market activity, accomplishments, opportunities, & challenges.
• Monitor depletion performance, distribution goals, inventory, merchandising, pricing, promotional programs, & product availability.
• Provide timely market recaps & actionable recommendations to management.
• Maintain accountability for assigned marketing & activation budgets.
• Work closely with sales & operations to ensure appropriate inventory levels & support market demand.
• Meet agreed-upon goals, deadlines, & performance objectives consistently.

QUALIFICATIONS
• Bachelor’s degree preferred.
• Minimum 3–5 years of relevant experience in the spirits, alcoholic beverage, luxury beverage, or related consumer brand industry.
• Strong knowledge of the U.S. three-tier distribution system & experience working with wholesalers, distributors, & key accounts.
• Bourbon & American whiskey experience strongly preferred.
• Exceptional presentation, communication, storytelling, & interpersonal skills.
• Strong commercial understanding, including distribution, depletion, pricing, inventory, & account-level sales dynamics.
• Strong attention to detail & superior follow-through.
• Proficiency with Microsoft Outlook, Excel, Word, & PowerPoint.
• Valid driver’s license & ability to travel extensively throughout the U.S.
• Flexibility to work evenings & weekends when required for events, market visits, & brand activations.
• Extensive domestic travel, potentially up to 21 days per month.
• Ability to lift & transport materials weighing up to approximately 40 pounds.

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