Product Marketing Manager WellnessMAP

About Dr. Berg Nutritionals Dr. Berg Nutritionals is a leader in the health and wellness industry focused on addressing the root causes of health concerns. We offer a dynamic work environment, where you can contribute to helping millions achieve better health through education, premium supplements, and holistic practices like the Healthy Keto diet. Working with us, you'll be part of a globally recognized brand with a social media presence reaching over 46 million followers across platforms. Be a part of an innovative and fast-growing company that is passionate about transforming lives through education on health and wellness. If you thrive in a dynamic environment where your contributions make a real impact, this is the place for you. About WellnessMAP WellnessMAP is a new kind of personal health app — a personal experiment engine that helps people discover the specific lifestyle changes that work for their biology, instead of following generic advice. Users pick a condition or goal (from 200+ covered, spanning metabolic health, sleep, gut, skin, anxiety, inflammation, and more) and get a structured protocol grounded in Dr. Berg's four-factor framework: nutrition, fasting, targeted supplementation, and environment. The app tracks outcomes, learns what's working, and gets smarter over time. Role Summary We're looking for someone who can take WellnessMAP from where it is today to a booming app — the person who figures out who it's for, how the experience should feel, and how to grow it through the right channels. This is less a traditional "marketing" role and more a product-growth role. We are not looking for a Google Ads person or a generalist marketer. The core of the job is app growth: understanding the customer journey, building trust and emotional resonance at every step, and booming the product through partnerships, influencer programs, and brand ambassador relationships. You'll work closely with product, design, and the Dr. Berg content team, and you'll be expected to think like a product manager as much as a marketer. This is a foundational role. You won't be running a playbook someone else built; you'll be building it. What matters most is that you can dedicate real time to this, that you're competent in the areas below, and that you're in it for the long run. We are open to this being a contractor engagement or an employee role — the right person matters more than the structure. Anyone in the world can apply. What You’ll Own App growth — taking WellnessMAP to the next level. This is the headline responsibility. You'll manage the entire process of growing the app — from understanding where users drop off, to testing what moves the needle, to scaling what works. You should have taken an app from early-stage to booming before, and be able to walk us through exactly how you did it. Partnerships, influencers, and brand ambassadors. This is where the biggest growth lever lives for us, and we want someone who has set this up from nothing and made it boom. You'll identify the right partners, structure the programs, build the relationships, and run the whole motion — not hand it off to an agency. If you've built an influencer or ambassador program from zero to a real channel, that's the kind of experience we want to hear about. Customer journey and trust/emotion assessment. You'll map the full customer journey — from first touch to long-term retention — and be the person who constantly asks: what is the user feeling here, do they trust us at this step, and what's the emotional reason they either continue or drop off. This is a skill, not a checkbox. We want someone who thinks about this naturally. Surveys and split testing. Most decisions here will be driven by evidence from users, not opinions. You should have deep experience designing surveys, running split tests, and turning the results into product and messaging decisions. This is one of the most important capabilities for this role. Positioning and messaging. Across the entire funnel — app store, landing pages, in-app, lifecycle emails, and ambassador/influencer briefs — you own how we talk about WellnessMAP and how we make it feel personal and specific to each audience segment. Product management collaboration. You'll partner closely with product and engineering. You should be comfortable in product management conversations, able to scope and prioritize, and contribute meaningfully to the roadmap — not just react to it. What We’re Looking For Required Social media influencer growth — the #1 requirement. You have personally built and scaled a social media influencer program (Instagram, TikTok, YouTube) that drove a consumer product from early stage to real traction. You’ve found the creators, negotiated the deals, written the briefs, tracked what actually converted, and scaled the channel — not handed it off to an agency. You can name the creators you worked with, show the results they drove, and explain what made some partnerships boom and others flop. This is the single most important qualification for this role, above everything else listed below. If you have not personally done this with social media influencers for a consumer product, this role is not for you. App growth experience — zero to booming. You've taken an app from early stage to serious traction and personally managed the entire process. Not joined mid-flight, not supported someone else's launch — owned it. This is a critical capability alongside the influencer requirement above. Partnerships, influencer, and brand ambassador track record. You've built these programs from nothing into a real growth channel. You can name the partners you signed, the structures you used, and what worked and didn't. Less about paid ads, more about relationships. Surveys and split testing. Deep hands‑on experience designing and running both. You can talk through tests you've run, what you learned, and what changed as a result. Customer journey and trust/emotion assessment. You can walk us through how you've mapped a customer journey and identified the specific points where trust is won or lost, and what you did about it. UX/engineering interest and a visual/graphic design eye. You don't need to write production code or be a designer, but you should have genuine interest in how things are built and a strong eye for visual and graphic design. You'll push back on design and UX decisions, and your instincts there need to be good. Product management experience. You've worked as or alongside product managers and can operate inside a product org — scoping, prioritizing, writing clear requirements, working with engineering. Translation ability. WellnessMAP is built on a real framework with real science behind it. Our audience is savvy — they've been marketed to aggressively and can smell generic wellness‑speak from a mile away. We need someone who can take something complex and make it feel simple and personal without dumbing it down. Regulatory instinct. Wellness apps live in a gray zone — we don't make medical claims, but we're adjacent to them. You should know where the line is between authoritative and problematic without needing a lawyer to check every draft. Dedication and long‑term commitment. This role requires real time and real focus. Whether you come on as a contractor or an employee, we want someone who is in it for the long run and treats this as a primary commitment — not a side project between other clients. Preferred Experience at consumer health/wellness brands that had to earn trust and educate their audience (Noom, Levels, Whoop, Calm, Eight Sleep, Oura, Thirty Madison, Ro, Hims, and similar) Experience scaling an influencer or ambassador program at a consumer app Reforge training or equivalent Background in the creator‑led product world — you understand both the leverage and the pitfalls of building a product behind a well‑known personality Working knowledge of ASO, lifecycle marketing, and conversion analytics What You’ll Get The chance to own app growth and go‑to‑market for a product with real credibility, a real audience, and real ambition Direct access to leadership, including Dr. Berg and the executive team — no layers, no politics, no waiting for approvals A team that moves fast and expects the same Flexibility on engagement structure — contractor or employee — for the right person Compensation & Benefits We are intentional about creating a work environment that supports both high‑quality work and the people doing it. For employee (W-2) engagements , we offer competitive compensation and a benefits package including: Comprehensive medical, dental, and vision insurance with 80% of premiums covered by the company 80 hours of paid vacation to start, with additional PTO that grows as you grow with us (tenure‑based increases) 40 hours of personal days each year for rest, life, and everything in between Paid gym membership to support your health and well‑being 7 paid holidays 50% discount on all Dr. Berg products Fully remote work with a strong emphasis on healthy work–life balance Pay Range (Employee): $120,000 – $140,000 DOE For contractor engagements, compensation is structured based on scope and commitment and is negotiated with the right candidate. Contractor Rate: Commensurate with experience and scope Hours of Operation: Monday – Friday, 9am – 6pm EST Location: Fully remote, anywhere in the world. Type: Employee (W-2) or Contractor #J-18808-Ljbffr