Marketing Analytics Manager (Customer and Campaign Analytics), Corporate (Las Vegas)

Manager Of Marketing Analytics

The Manager of Marketing Analytics plays a leadership role in executing the Caesars Entertainment 'Strategic Analytics' department mission of providing world class analytical support, delivering insights that drive profit, and being a reliable business partner for all operational areas including Gaming, Marketing/Operations, and Hospitality.

This role sits at the intersection of marketing and analytics, helping drive data-informed decisions across customer offers, campaign performance, and loyalty strategy. You'll partner closely with marketing leaders to analyze performance, identify opportunities, and deliver insights that directly impact revenue and customer engagement. The role plays a key role in improving marketing effectiveness and driving measurable business results.

The position is based at our corporate office in Las Vegas, NV and follows a hybrid work schedule.

How You Will Create the Extraordinary

• Build productive business relationships with Senior leaders in the organization; leverage these relationships to develop and refine requests for analyses and to identify business opportunities. Drive realization of these opportunities through analytics and creative solutions. Help junior analysts to prioritize analyses based on business/profit impact
• Conduct and oversee objective, rigorous analytics to help the business improve profitability, operational processes, and customer service with minimal guidance from management – e.g., identification and evaluation of revenue growth opportunities, resource optimization, optimal investment mix, competitive market dynamics, customer behavior, and pricing optimization. Ensure that analyses conducted by junior analysts are rigorous and accurate
• Distill vast datasets into actionable insights and recommendations that guide decisions and strategies. Develop presentation materials that synthesize analyses into a format ready for senior management consumption and assume a leadership role in communicating analysis findings clearly, concisely and compellingly to senior management, in both verbal and written formats. Assist junior analysts in structuring and executing their analytics and in developing presentation materials suitable for distribution to senior management clients
• Help to drive discussions with senior clients and the development, implementation and evaluation of strategic projects
• Design and deliver reporting for operating departments to provide senior leaders visibility into trends and business performance drivers
• Use technology (e.g., SQL, R, Tableau, Google BigQuery, Python) to develop analytics and reporting tools; lead integration of new technologies and tools into the department's processes
• Work as a change agent to identify and execute improvements that drive material efficiencies in processes and reporting
• Lead and/or contribute to large-scale cross-Analytics team projects
• Drive training, on-boarding, and development of junior analysts in technical skills, tools & processes. Help them to develop their critical thinking skills, analytical techniques, and business acumen

What You Will Need

• Must be 21 years of age or older
• Bachelor's degree from an accredited four-year college
• 3+ years of professional work (or equivalent experience)
• Demonstrated business acumen for the Casino industry; can articulate the fundamental drivers of business performance
• Very strong quantitative and analytical skills, with a track record of driving measurable business outcomes through well-structured and communicated analyses
• Advanced skills in SQL and ideally one or more of the following programming languages: R, VBA, SAS, Python, and experience in working with Google BigQuery. Experience in leading projects using web-based data visualization tools, such as Tableau or Microstrategy. Proficient in Microsoft Excel and PowerPoint
• Exceptional critical thinking, problem solving, and written and verbal communication skills. Comfort in articulating complex information and analyses to a variety of audiences – able to effectively communicate analyses, conclusions, and recommendations to business partners, and influence decisions and strategies
• Strong interpersonal, communication and consensus building skills; able to develop and manage relationships with senior stakeholders
• Ability to manage multiple projects simultaneously, prioritize work for junior analysts, and meet deadlines while consistently delivering consistently accurate and high-quality work
• Demonstrated leadership skills including project management, time management, coaching and innovation; ability to motivate the team and promote teamwork
• Ability to uphold and demonstrate the highest level of integrity

About Us

At Caesars Entertainment, Inc., our Team Members create the extraordinary. We are the largest casino-entertainment company in the U.S. and one of the world's most diversified casino-entertainment providers. Since beginning in Reno, Nevada, in 1937, Caesars Entertainment has grown through the development of new resorts, expansions and acquisitions. Our resorts operate primarily under the Caesars®, Harrah's®, Horseshoe® and Eldorado® brand names. We focus on building loyalty and value with our guests through a combination of impeccable service, operational excellence and technological leadership. The company is committed to its Team Members, suppliers, communities and the environment through its PEOPLE PLANET PLAY framework. Our Caesars family is driven by our Mission, Vision and Values. We take great pride in living these values – Together We Win, All In On Service and Blaze the Trail – every day. Our mission, "Create the Extraordinary". Our vision, "Create spectacular worlds. That immerse, inspire and connect you. We don't perform magic; we create it with excellence. #WeAreCaesars". If you are ready to create some magic, we invite you to explore our dynamic, yet unique, career opportunities.

Job Info

• Job Identification 83572
• Job Category Sales and Marketing
• Job Schedule Full time
• Locations Caesars Las Vegas_Corporate (On-site)