Marketing Coordinator

Forest Home is seeking a Marketing Coordinator to support its mission by expanding outreach, generating quality leads, and helping more families, churches, and groups discover its retreat programs. This role focuses on digital marketing, lead generation, audience reach, and creating meaningful connections with potential guests. The Marketing Coordinator will manage day-to-day marketing activities, including branding, content creation, email campaigns, social media, SEO, website updates, CRM management, and analytics. The successful candidate will work closely with the sales team, creative team, agencies, and vendors to improve marketing performance and turn interest into registrations and bookings. This position requires a creative, organized, and data-driven professional who can combine marketing strategy with a ministry-focused approach while supporting Forest Home’s Christ-centered mission. Key Responsibilities: Generate quality leads for Guest Retreats and Forest Home programs through digital marketing campaigns. Develop and execute marketing plans focused on increasing registrations, bookings, and audience reach. Manage branding, content, graphics, communications, email campaigns, website updates, and marketing materials. Track and analyze marketing performance across paid advertising, SEO, website traffic, and email campaigns. Coordinate with outsourced agencies and vendors to ensure deadlines, budgets, and lead goals are achieved. Work closely with the sales team to improve lead handoff, follow-up processes, and conversion opportunities. Maintain consistency with Forest Home’s mission, values, and brand identity across all marketing activities. Create reports and recommendations based on campaign results and audience insights. Requirements: Bachelor’s degree in Marketing, Communications, or a related field preferred, or equivalent experience. Minimum 2 years of experience in marketing, communications, or a related field. Experience generating leads through digital marketing channels such as paid ads, email, landing pages, or SEO. Portfolio or work samples demonstrating marketing, design, writing, or digital campaign experience. Experience with ministry, nonprofit, camp, or hospitality marketing is an advantage. Strong written and verbal communication skills with excellent copywriting abilities. Ability to manage multiple projects, deadlines, and marketing campaigns. Comfortable working independently in a remote environment. Strong knowledge of: Digital marketing, lead generation, and audience growth strategies CRM platforms such as HubSpot, email marketing, and marketing automation Social media management, SEO, website updates, and analytics reporting Canva, Adobe Creative Suite, Google Analytics, and paid advertising platforms Bachelor’s Degree in Marketing, Communications, or a related field preferred, or equivalent experience #J-18808-Ljbffr