Sales Counselor - Assisted Living

About Integrated Real Estate Group (IREG)

Innovation Through Integration.

Integrated Real Estate Group (IREG) is a vertically integrated real estate company with more than 1,200 employees across 46+ communities - and growing.

For over 20 years, we’ve developed and operated multifamily and senior living communities across Texas and Oklahoma, delivering more than 15,000 units and $2 billion in total development.

What sets IREG apart is our integrated approach, bringing together development, construction, and operations to create high-performing communities across affordable housing, workforce housing, and market-rate living , including multifamily, active adult, independent living, assisted living, and memory care.

At IREG, innovation isn’t just what we build - it’s how we operate, grow, and develop our people.

We build communities and develop the people who lead them.

Help Families Navigate One of Life's Most Important Decisions.

We're seeking a relationship-driven Sales Counselor to support occupancy growth within our Assisted Living community by guiding prospective residents and families through the transition to senior living with confidence, compassion, and professionalism.

This role is ideal for a consultative sales professional who thrives on building trust, understanding care needs, conducting personalized tours, and helping families make informed decisions during critical life transitions.

Success in this role comes from converting inquiries into move-ins while delivering an exceptional experience for residents, families, and referral partners.

About the Opportunity

As a Sales Counselor at Landing at Watermere Frisco, you will serve as a trusted advisor to prospective residents and families exploring Assisted Living options. You will manage the sales process from initial inquiry through move-in, helping families understand care offerings, lifestyle benefits, services, and community value.

This position works closely with the Executive Director, Wellness Team, Resident Care staff, and community leadership to ensure a seamless transition for new residents while supporting occupancy goals and overall community success.

The ideal candidate understands that Assisted Living sales is both highly relational and highly performance-driven, requiring empathy, responsiveness, strong follow-up, and the ability to guide families through emotionally significant decisions.

What You'll Own

• Manage the full sales cycle from initial inquiry through move-in
• Conduct personalized tours that showcase the lifestyle, services, and value of the community
• Build strong relationships with prospective residents, families, and decision-makers
• Maintain consistent follow-up through phone calls, emails, CRM campaigns, and personal outreach
• Identify prospect needs, address concerns, and effectively overcome objections
• Convert qualified leads into deposits, leases, and move-ins
• Maintain accurate prospect records, guest cards, and CRM documentation
• Coordinate move-in paperwork and resident onboarding activities
• Support community marketing events, open houses, and prospect engagement opportunities
• Maintain awareness of local market conditions, competitor offerings, and pricing trends
• Collaborate with leadership to develop strategies that support occupancy growth
• Guide families through the Assisted Living decision-making process with professionalism, empathy, and urgency
• Conduct personalized tours focused on resident care, lifestyle benefits, services, and community offerings
• Collaborate with clinical and operations teams to ensure prospective residents are appropriately evaluated for community fit
• Build relationships with adult children, family decision-makers, healthcare professionals, and referral sources
• Maintain strong follow-up and lead conversion efforts to support occupancy goals
• Coordinate move-in readiness, resident onboarding, and transition activities

Who This Role Is For

• 2+ years of successful sales experience required
• Senior Living sales experience strongly preferred
• Experience in Assisted Living, Memory Care, Healthcare, Home Health, Hospice, Skilled Nursing, Rehabilitation, or related healthcare environments highly preferred
• Proven track record of meeting or exceeding occupancy, census, or sales goals
• Strong consultative selling, relationship-building, and objection-handling skills
• Experience working with families navigating healthcare or senior care decisions preferred
• CRM experience and strong organizational skills required

What Sets You Apart

• You are comfortable discussing care needs and lifestyle solutions with families
• You understand the urgency often associated with Assisted Living decisions
• You build trust quickly and communicate with confidence and empathy
• You thrive in a goal-driven environment while maintaining a resident-first mindset
• You know how to balance compassion with accountability and results

Compensation & Benefits

At IREG, we invest in our people, because strong leaders build strong communities.

Full-Time Employees receive:

• Competitive salary with growth potential
• Paid Holidays available upon hire
• ZayZoon Access available immediately - access up to 50% of your earned wages on demand
• Paid Time Off (PTO) eligibility after 90 days to support work-life balance
• Comprehensive Medical, Dental, and Vision Insurance effective the 1st of the month following 30 days of employment
• Life Insurance, Disability, and Financial Protection Plans (Critical Illness, Accident Coverage, Legal & ID Theft Protection)
• Education Assistance to support your long-term career growth
• Employee & Resident Referral Bonuses
• Exclusive Employee Rent Discounts at IREG multifamily communities

We’re committed to providing stability, growth, and meaningful benefits that support your career and your life.

Why IREG

Integrated Real Estate Group is a leader in senior living and multifamily housing, focused on building high-performing communities through strong leadership, operational excellence, and a commitment to resident experience.

We’re growing - and we’re looking for people who want to grow with us.

Equal Opportunity Employer

Integrated Real Estate Group is an Equal Opportunity Employer and participates in E-Verify for employment authorization verification.

Ready to Help Seniors Find Their Next Home?

If you’re ready to build meaningful relationships, drive occupancy growth, and make a direct impact on the resident experience, we want to hear from you.

Apply today.

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