Paid Media Marketing Lead - Data-Driven Growth & Strategy
M&T Bank
M&T Bank is seeking a Marketing Lead for Paid Media to join their team in Wilmington, Delaware. This role will manage digital paid media campaigns, requiring expertise in video advertising and a proven ability to optimize campaign performance. As a strategic partner, you will influence marketing initiatives while collaborating cross-functionally to drive measurable outcomes. A bachelor's degree and at least 5 years of experience are required, along with proficiency in Google Ads and Meta Ads. #J-18808-Ljbffr M&T Bank
$98.5k - $164.1k
Overview As a Marketing Lead, Paid Media, you will serve as a subject matter expert... ...contribute to paid media strategy, influence cross‑... ...campaign direction through data‑driven insights, synthesizing performance... ...for personal and team growth. Proficiency with data visualization...DataWork at office- The Performance Marketing Owned Media Channel Strategy and Optimization... ...responsible for driving growth and efficiency... .... We leverage data, technology, and... ..., Marketing Lead on the Channel Strategy... ...should be data driven to lead channel... ...compensation, paid in the form of...Data
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...What you'll do here Lead the end‑to‑end strategy for building a... ...segments. Translate growth goals into targeted... ...strategies that increase marketing‑sourced pipeline,... ...including email, paid media, SEO, SEM, webinars,... ...behavioral and intent data to continuously optimize...DataLocal areaRemote work- ...by developing product strategies that resonate with clients... ...Connected Banking - Growth, you lead innovation through the... ...our customers and the market through user research... ...our experiences and data. Ideal candidate will... ...incentive compensation, paid in the form of cash and...Data
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