Creative Director

Creative DirectorNew YorkAbout Us: Betty is an innovative entertainment company pioneering at the intersection of real-money online casinos and casual mobile gaming. Betty Canada is a scale up company accredited by the Alcohol and Gaming Commission of Ontario (AGCO) as a B2C operator in February 2023, we've set a new standard in the industry. Our mission is to redefine the online casino experience by offering a uniquely transparent environment where players can relax, unwind, and enjoy themselves safely. We are committed to accessibility, fairness, and inclusivity, fostering a community of like-minded individuals who value ethical gaming practices and prioritize our players' safety and enjoyment above everything else.Our Values:We are honest - we value honesty in all aspects.Bring the Olives - we offer premium customer experience.Think Big - we believe in always striving for more.About the role:We are seeking an experienced brand leader to synthesize everything we've learned to date, from creative development to player feedback into a refined global master brand.In this role, you will bring together insights, research, and stakeholder perspectives from across Betty.ca to define a clear, scalable brand framework. The long-term goal is to establish how Betty shows up consistently across markets, products, and customer touchpoints, while continuing to evolve and strengthen the Betty.ca brand.What you will do:Develop further the brand's identity and positioning in the market through tone, storytelling, and visuals across all channelsLead creative campaigns end to end, from concept through production and launchBuild creative systems and templates that enable the team to produce on-brand work at scaleUse data and analytics to inform creative briefs and measure brand impact, adjusting based on what worksPartner with growth, product, marketing, and local market leaders to align creative with business prioritiesTrack brand adherence and health, and report visibility to leadershipEnsure brand and creative meet responsible-gambling and regulatory requirements across all marketsLead and grow a high-performing creative teamWhat we're looking for:10+ years in brand & creative strategy, marketing leadership, or brand architecture roles, with experience leading or redefining global brand systemsProven ability to collect and synthesize complex brand and research input into actionable frameworksStrong qualitative and quantitative brand research experience (player insights, market trends, positioning validation)Exceptional communication and facilitation skillsDemonstrated experience balancing creative vision with operational process and governanceWhat we offer:Competitive salaryPremium Health insuranceCareer and skills development opportunitiesFun and collaborative team environmentNew modern office spaceThis is a new headcount within our team.The estimated annual pay range for this role is $200,000.00 - $250,000.00 per year.Additional InformationAt this time, we are unable to sponsor work visas for this position. Candidates must be authorized to work in the job posting location for this position on a full-time basis without the need for current or future visa sponsorship.Betty Gaming CA Ltd. is an equal opportunity employer and will provide reasonable accommodation for qualified individuals with disabilities throughout the recruitment and selection process. Please advise our Talent Acquisition Specialist in advance should accommodation be required.