Public Relations Assistant

The Public Relations Assistant provides critical, day-to-day administrative support for an executive including – but not limited to – calendar management, travel arrangements, tracking and submission of expenses, creating and updating documents, supporting presentations, and communicating with a host of internal colleagues and external partners. This position also supports the Brand Communications team on various press initiatives as needed including but not limited to press reporting and recapping, drafting key press materials, news monitoring, gifting and event support. The role resides within a fast-paced environment where multi-tasking and managing a number of discrete tasks are critical to success. Support Responsibilities Support administrative and communication needs of the Head of Global Brand Communications and Public Relations, including managing phone messages, handling Outlook calendar and ensuring executive’s contacts, organizational charts and other key information are always updated. Assist PR team as needed including planning and executing team programming and holiday calendar management. Prepare written materials as requested, i.e. memos and meeting agendas. Schedule domestic and international travel for the Head of Global Brand Communications as needed. Handle timely submission and tracking of expenses via corporate credit card with Accounts Payable, ensuring timely approval of expenses by the executive’s manager. Distribute daily roundup of competitive and relevant press for current brand communications initiatives; monitor and flag major news mentions to the Head of Global Brand Communications in real time. Input all key press on brand communications into the corporate RL News daily news roundup. Lead the production of a biweekly newsletter that is shared internally across the company to showcase significant press placements and brand news. Brand Communications Responsibilities Support the execution of communications strategies for brand initiatives including special projects, sports property sponsorships (Olympics, Golf, Tennis), philanthropic initiatives, innovation and technology. Assist with drafting press materials including press releases, strategy decks, pitches, talking points and Q&A. Lead the creation, organization and maintenance of press coverage recaps for PR & Brand Communications moments. Monitor and research speaking engagement opportunities, award submissions and industry events in the innovation space. Maintain press distribution lists for various initiatives and launches. Assist with and organize product seeding and gifting for multiple brand initiatives. Help with any press-driven events through on-site support and drafting and sending wide select media alerts post-event. Salary range: $20.60 - $42.85 hourly. Qualifications Strong internship or professional experience ideally in a fast‑paced environment. Highly motivated and willing to learn. Agile with strong response and decision‑making skills. Proactive. Highly organized with strong attention to detail and the ability to multitask. Team player and collaborative attitude. Strong written and verbal communication skills. #J-18808-Ljbffr Ralph Lauren