E-Commerce Analyst
Blueroot Health INC.
Role Description
We are looking for a data-driven, commercially minded Ecommerce Analyst to support channel strategy and performance across our full brand portfolio. This role sits at the intersection of Amazon marketplace management and DTC analytics, giving you a rare view into how a multi-brand nutraceutical company competes and grows across both channels. You will turn data into decisions, helping the team understand what's working, what's not, and where the biggest opportunities lie.
Qualifications
- Bachelor's degree in Business, Marketing, Economics, or related field required.
- 0–3 years of experience in ecommerce, digital marketing, retail, or a related analytical role; internship experience counts.
- Familiarity with Amazon Seller Central or Vendor Central a plus — willingness to learn is required.
- Exposure to DTC or direct-to-consumer brand environments is a plus; health & wellness experience preferred but not required.
- Comfortable working with data and building basic reports or dashboards (Excel, Google Sheets, or similar tools); experience with data visualization, reporting tools, or data analysis techniques preferred.
- Experience or interest in leveraging AI tools to drive efficiency.
Requirements
- Monitor and report on Amazon performance metrics across all brands including sales, traffic, conversion, Buy Box ownership, and ad performance (Sponsored Products, Brands, Display).
- Identify listing health issues — suppressed listings, content gaps, unauthorized 3P sellers, and MAP violations — and escalate with recommended actions.
- Analyze Share of Voice and competitive positioning across key category search terms.
- Support A+ content and listing optimization efforts using data to prioritize improvements.
- Track Subscribe & Save penetration and identify opportunities to grow recurring revenue on Amazon.
- Build and maintain reporting dashboards across DTC brand sites tracking sessions, conversion rate, AOV, repeat purchase rate, and subscription metrics.
- Analyze customer cohort behavior to identify LTV trends, churn signals, and retention opportunities.
- Support A/B testing efforts by pulling and interpreting test results across landing pages, PDPs, and email/SMS flows.
- Partner with the email and paid media teams to connect campaign performance to site revenue outcomes.
Benefits
- Equal Opportunity Employer.
- Employment opportunities based upon qualifications and capabilities.
- All employment opportunities provided without regard to race, religion, sex, national origin, age veteran status, disability, genetic information, or any other characteristic protected by law.
$70k - $80k
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