Consumer Product Sales Lead Analyst, Vice President

Key Responsibilities Obtain understanding of Balance Transfer & Flex Loan product, including customer needs, competitive environment, and the operations and customer experience of the product Review analytical dashboards and support performance monitoring, including but not limited to competitive intelligence, digital funnel reporting, channel reporting, etc., to ensure product operates as intended on an ongoing basis and provides a seamless customer experience Integrate digital funnel analytics and customer journey insights to identify friction points and drive increased conversion and repeat usage. Manage product roadmap of initiatives, ensuring cross-functional awareness and alignment with partners and supporting continuous improvement in the Balance Transfer & Flex Loan product and experience Lead, manage, and execute key control initiatives, partnering closely with control functions to design, implement, and maintain robust controls that ensure compliance with internal policies and external regulations Lead optimization efforts, including initiatives to expand the marketing eligible population, as well as identify & implement opportunities to improve product conversion rates, customer experience, NPS, etc. Coordinate and prepare presentations for effective updates and reviews with senior management and partners Work closely with cross-functional partners, such as Finance, Risk, Analytics, Marketing, and Digital, to execute on agreed priorities within established operating plans and timelines Support ad hoc requests from management as needed Qualifications 6-10 years of product management, product development or similar cross-functional experience Bachelor’s degree in Business, Marketing, or related field Excellent organizational and project management skills Consistently demonstrates clear and concise written and verbal communication skills Analytical skills with the ability to source, analyze and distill data into insights Execution and results oriented with a desire to drive change and continuous improvement Self-motivated and detail-oriented Relationship building skills and ability to partner with a large cross-functional team to drive results in a matrixed environment Proficient in Microsoft Office suite of applications with an emphasis on Excel and PowerPoint What We Offer Join a collaborative team at the center of Citi's on-card lending strategy, where your analysis and product instincts directly shape the experience of millions of customers. Work in a hybrid model, with 3 days in the office and 2 days working remotely each week. Gain exposure to cross-functional teams spanning marketing, risk, analytics, and digital. Build your product management expertise through hands‑on ownership of a live product roadmap. Access learning and development resources to grow your career within a global organization. Benefit from resources supporting financial wellbeing and work-life balance. Benefits In addition to salary, Citi’s offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. medical, dental & vision coverage 401(k) life, accident, and disability insurance wellness programs planned time off (vacation) unplanned time off (sick leave) paid holidays For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire. Location & Salary Primary Location: Wilmington Delaware United States Time Type: Full time Salary Range: $125,760.00 - $188,640.00 Posting Close Date Oct 27, 2026 EEO Statement Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law. If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi. View Citi’s EEO Policy Statement and the Know Your Rights poster. #J-18808-Ljbffr Citigroup Inc.