Marketing Specialist (Employment and Job Placement Specialist)

Marketing Specialist

Responsibilities

• Develop and manage marketing campaigns to promote Employment & Job Placement (EJP) services, job fairs, and new initiatives to healthcare workers and job seekers.
• Create, schedule, and manage engaging content across all social media platforms to raise visibility and drive engagement.
• Build and maintain relationships with healthcare influencers and community partners to expand EJP's digital reach and brand awareness.
• Collaborate with EJP leadership, the Communications team, and employer partners to align messaging and marketing priorities.
• Track, analyze, and report on key performance indicators (KPIs) such as campaign performance, social media engagement, and event attendance, using analytics tools to inform marketing strategies.
• Design marketing materials, graphics, and videos using tools such as Adobe Illustrator, Photoshop, InDesign, and Premiere Pro.
• Support the planning and promotion of EJP job fairs and hiring events to maximize outreach and attendance.
• Develop targeted marketing efforts for hard-to-fill roles and specialized healthcare recruitment needs.
• Stay current on recruitment marketing trends and apply best practices to continuously improve campaign effectiveness.
• Ensure consistent branding and messaging across all digital and print materials, in alignment with TEF Communications standards.
• Coordinate with external vendors and platforms for digital ads, sponsored posts, and other paid media efforts as needed.
• Support internal Communications projects that involve EJP-related messaging or digital storytelling.

Qualifications

• Bachelor's degree in Graphic Design, Visual Communications, Design Studies, Digital Design, or a related field.
• Minimum three (3) years of experience in recruitment marketing, social media management, or digital marketing.
• Proven experience in graphic design and multimedia content creation (Adobe Creative Suite required).
• Strong copywriting and storytelling skills with a focus on digital engagement.
• Proficiency in Microsoft Office Suite and familiarity with social media scheduling tools (such as Hootsuite, Buffer, or Later).
• Demonstrated ability to manage multiple priorities, projects, and deadlines in a fast-paced environment.
• Experience working with KPIs, data analytics tools, and social media metrics.
• Familiarity with SEO, Google Analytics, and basic HTML is a plus.
• Knowledge of workforce development, healthcare recruitment, or union environments preferred.
• Bilingual candidates strongly encouraged to apply; proficiency in Spanish, Haitian Creole, or other languages is a plus.
• Must have the ability to comfortably commute throughout all five boroughs, Hudson Valley, Westchester/White Plains, and Long Island, with a reliable means of transportation to attend events and meetings as needed.
• While this role typically follows a standard 9 AM 5 PM schedule, flexibility may be required for evening or weekend events and campaigns.
• A portfolio is required with the application. Please include a link on your resume for consideration.