Product Marketing Manager

Responsibilities Partner with the VP, Director of Product Marketing – Broker to execute go‑to‑market plans for new products, features, and releases, owning market readiness (execution, communication, and enablement) for the product roadmap. Create and maintain a high‑quality library of product marketing assets in close collaboration with content and design teams: positioning documents, messaging frameworks, one‑pagers, battle cards, slide decks, and website copy. Coordinate product launches end‑to‑end: manage timelines, align stakeholders across product, sales, marketing, and customer success, and ensure readiness across all customer‑facing channels. Support sales enablement by developing materials that help the sales team articulate product value, handle objections, and communicate competitive differentiation, and delivering training when needed. Serve as an internal voice of the customer: gather insights through customer interviews, win/loss analysis, and close collaboration with customer success, then synthesize and surface those learnings back to the organization. Monitor the competitive landscape on an ongoing basis, tracking competitor messaging, positioning shifts, and feature releases to keep internal teams informed and materials up to date. Collaborate cross‑functionally as a reliable PMM partner to product managers, demand gen, content, and sales, ensuring alignment and smooth execution across workstreams. Support persona and buyer journey research, assisting in the development and refinement of ICP definitions and customer segmentation based on market signals and qualitative research. Develop comprehensive marketing plans to drive product success. Work closely with Integrated Marketing and Marketing Operations to create engaging, relevant, product campaigns and content (e.g., blog posts, product demonstrations, whitepapers, case studies and content for product collateral to support the client journey). Present products both internally and externally to promote the story of our broker product stack. Experience & Education Bachelor’s or Master’s in Product, Marketing, Digital Strategy, Communications, User Experience, or related field. 4-6 years of experience in product marketing, content marketing, product management, or a closely related role at a B2B SaaS or technology company. Track record of executing product launches or go‑to‑market campaigns with clear ownership of deliverables and timelines. Experience working cross‑functionally with product, sales, and/or customer success teams in a fast‑paced technology or software environment where priorities shift. Hands‑on experience producing marketing assets, whether positioning documents, sales decks, one‑pages, or web copy, with minimal oversight. Some exposure to customer research or discovery: interviews, surveys, win/loss reviews, or close collaboration with customer‑facing teams to surface insights. Background in freight and/or logistics and supply chain, freight brokerage, market intelligence, or business intelligence solutions is a plus. Skills & Abilities Exceptional written communication: clarity and precision, adjusting tone for technical buyers, business stakeholders, and internal audiences. Strong project management instincts: own multiple workstreams, manage up and across, flag risks. Solid understanding of the B2B SaaS customer lifecycle, buying process, and how marketing supports pipeline and retention at different stages. Ability to synthesize customer feedback, market signals, and competitive information into clear, actionable takeaways. Strong interpersonal skills: build trust quickly with cross‑functional partners, work with people you don’t manage. Experience with product management and road‑mapping solutions such as ClickUp, Notion, Jira, Aha, etc. Familiarity with CRM and marketing tools such as Salesforce and Marketo; ability to pull and interpret basic performance data from analytics platforms. Advanced proficiency with Microsoft Office. Demonstrable ability to leverage LLMs and AI solutions to accelerate and enhance execution work, including Microsoft Co‑Pilot, Claude, and Jasper.ai. Proficiency with Adobe Creative Suite and Figma. Experience with WordPress or other content marketing tools preferred. Experience with Google Analytics a plus. Existing knowledge of the transportation industry a plus. Partnership and relationship building skills; highly collaborative, relationship builder across the organization. Team player with strong work ethic, tact, diplomacy, discretion, judgment; high level of maturity and optimistic approach. Self‑starter, entrepreneurial and strategic with hands‑on experience. Benefits Medical, Dental, Vision, Paid Time Off, 401(k) and much more. Equal Opportunity Employer We are proud to be an equal opportunity employer and we do not discriminate in recruitment, hiring, training, promotion, or other employment practices on the basis of age, race, gender, color, religion, national origin, disability, sexual orientation, veteran status, or any other basis that is prohibited by federal, state, or local law. #J-18808-Ljbffr