Digital Product Marketing Manager

Product Marketing ManagerWe are seeking a Product Marketing Manager with a strong analytical background to lead product marketing and digital marketing strategy for one or more of our verticals. This candidate will focus on strategic digital marketing efforts that drive awareness, highlight the benefits of our suite of educational tools, and convert leads into paying customers. The ideal candidate is data-driven, results-oriented, and capable of translating insights into actionable marketing strategies.QualificationsMinimum Education Required· Bachelor's degree in marketing, business, communications, or a related field required; master's degree preferredMinimum Required Experience· 7 years of experience in a similar role leading digital marketing strategy· Demonstrable digital marketing experience, including growth marketing (demand generation), content marketing, and social media marketing strategy· Experience with SEO and SEM best practices; strong experience with social media marketing and content creation preferred· Experience with SEO analytics programs, such as Google Analytics, Google Search Console, SEM Rush (or similar) preferredJob Duties (including but not limited to)Campaign Strategy and Development (70%)· Oversee the production of effective integrated marketing campaigns· Oversee SEO and SEM strategy for assigned verticals· Manage the strategy of social media content creation· Create and regularly measure and report on marketing metrics· Recommend and edit necessary collateral to support product offeringsMarketing Strategy (20%)· Define the annual product marketing strategy· Serve as the embedded product marketing specialist for assigned verticals· Define and refine product differentiators and market positioningMarket Research (10%)· Perform comprehensive, detailed market research on target market(s), including competitive analysis· Define buyer personas, target markets, and analyze how buyers consume media and make decisions· Recommend product pricing· Report on industry trends and recommend actions to position UWorld ahead of competition