Senior Membership Engagement Specialist
$78k - $101kBJ's Wholesale Club Holdings, Inc.
A World-Class Team BJ's Wholesale Club is powered by more than 30,000 team members who make a real impact every day. Whether you're stocking shelves, solving problems or shaping strategy, your work helps families save on what matters most. We're a team built on purpose and opportunity. Join us and be part of something meaningful. Why You'll Love Working at BJ's At BJ's Wholesale Club, our team members are at the heart of everything we do. That's why we offer a comprehensive benefits package designed to support your health, well-being and future - both on and off the job. When you grow, we grow. Here's just some of what you can look forward to:
As a Senior Specialist in Membership Engagement, you will support the development and execution of strategic initiatives that enhance the experience and value of our most engaged member segments. This role blends data-driven strategy with hands-on execution, focusing on campaign development, lifecycle marketing, and cross-functional collaboration to drive member retention, loyalty, and revenue growth. Key Responsibilities:
- Weekly Pay: Get paid every week so that you can manage your money on your terms.
- Free BJ's Memberships: Enjoy a complimentary The Club Card Membership, plus a free Supplemental Membership for someone in your household.*
- Generous Paid Time Off: Take the time you need with vacation, personal, sick days, holidays, bereavement, and jury duty leave.*
- Flexible and Affordable Health Benefits: Choose from three medical plans, and access optional dental, vision, Health Savings Account (HSA), and flexible spending account options to fit your lifestyle.*
- 401(k) Retirement Savings Plan: Build your financial future with a company match (available to team members 18 and older).*
- Employee Stock Purchase Plan: Accumulate funds through after-tax payroll deductions that can be used to purchase shares of BJ's common stock at a 15% discount.*
As a Senior Specialist in Membership Engagement, you will support the development and execution of strategic initiatives that enhance the experience and value of our most engaged member segments. This role blends data-driven strategy with hands-on execution, focusing on campaign development, lifecycle marketing, and cross-functional collaboration to drive member retention, loyalty, and revenue growth. Key Responsibilities:
- Support the execution of targeted engagement strategies that drive cobrand credit card sales in partnership with internal teams and external partners.
- Analyze member behavior and performance metrics (e.g., sales per member, frequency, tenure) to identify opportunities for growth within high-value and at-risk segments.
- Write creative briefs, develop test designs, forecast campaign budgets, and coordinate with channel partners to deploy personalized, cross-channel (e.g. print, email, site, push) marketing tactics.
- Contribute to the implementation of innovative engagement tactics such as gamification, rewards optimization, and behavior-based messaging to foster loyalty
- Coordinate existing and assist in the development of new lifecycle marketing initiatives, including onboarding, reactivation, and win-back campaigns that increase member lifetime value.
- Partner with cross-functional teams including Creative, Marketing, Data Science, Finance, Field Operations, and Product Teams to ensure alignment and tactical execution.
- Manage project timelines, deliverables, and performance tracking to ensure successful campaign execution and continuous improvement.
- 4-6 years of experience in loyalty marketing, customer engagement, or campaign execution, preferably in retail, financial services, or subscription-based businesses.
- Strong written and verbal communication skills.
- Strong analytical skills with experience interpreting behavioral data and campaign performance metrics.
- Hands-on experience with digital marketing platforms and lifecycle campaign management.
- Ability to manage multiple projects and collaborate effectively across teams.
- Bachelor's degree in marketing, Business, or a related field.
Vacancy posted 5 days ago
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