Marketing Manager

About the role

• The Marketing Manager will be responsible for planning and executing EMED’s marketing programs across product content, digital channels, trade shows, and sales enablement for specialty pharmacies, providers, distributors, and pharmaceutical partners.
• This role combines hands-on content production with program management, and serves as the marketing partner to the Director of International Sales & Marketing, the Director of Business Development, and the field sales team, working closely with Regulatory Affairs, Clinical, and Product teams to deliver accurate, compliant, and on-brand materials.
• Position reports directly to the COO and the VP of Sales & Marketing.

What you’ll do

• Develop and maintain product marketing materials including brochures, instructions for use support content, sell sheets, presentations, and web content across EMED’s product lines.
• Support the Director of International Sales & Marketing, the Director of Business Development, and sales reps with marketing materials, pitch decks, distributor and partner collateral, market-specific content, and event support.
• Own the review and approval workflow for marketing materials with Regulatory Affairs and Quality, ensuring claims are supported and content meets regulatory and brand standards.
• Build sales enablement tools for the field team and distributor partners, including playbooks, training decks, and onboarding content.
• Plan and execute trade show and conference participation, including booth logistics, shipping, materials, and lead follow-up.
• Manage EMED’s web properties and digital platforms, including website updates, partner portals, landing pages, UX/UI improvements, and SEO.
• Plan and run digital campaigns, email programs, and social content, and report on performance using GA4 and campaign data.
• Produce patient-facing and provider-facing content, including video, testimonials, and educational materials, in coordination with Clinical Affairs.
• Maintain brand standards and templates across all materials and support sub-brand and partner co-branded assets.
• Coordinate with agencies, freelancers, printers, and vendors on production and timelines.
• Manage the marketing calendar, budget tracking, and project timelines across concurrent initiatives.
• Localize materials for international markets and manage translation workflows.

Qualifications

• Bachelor’s Degree in Marketing, Communications, Business, Finance, Life Sciences, or related field.
• Minimum 2-3 years of marketing experience in medical device, pharma, or healthcare (Preferred)
• Experience producing marketing materials in a regulated environment with regulatory or medical-legal review.
• Strong writing and editing skills with attention to claims accuracy and brand consistency.
• Proficiency with Adobe Creative Suite and PowerPoint.
• Experience with web content management platforms such as Webflow and with GA4.
• Working knowledge of UX/UI principles, with the ability to design or direct clean, user-friendly layouts across web and print.
• Trade show and event management experience.
• Highly organized with strong attention to detail and the ability to manage multiple projects and deadlines at once.
• Experience working in cross-functional teams.
• Preferred: Spanish or other second language proficiency; experience with CRM or marketing automation platforms such as HubSpot or Salesforce; familiarity with infusion therapies or specialty pharmacy.
• Ability to travel 10 to 20% for trade shows and events.