Lifecycle Marketing Manager

Job Description

Job Description

Apply now: Lifecycle Marketing Manager, Hybrid (Atlanta, GA). Start date is To be confirmed for this Permanent position. Job Title: Lifecycle Marketing Manager Location-Type: Hybrid, Atlanta, GA (3x per week in Buckhead) Start Date: ASAP (July) Duration: Permanent Compensation Range: $100,000 - $115,000/yr Benefits: Healthcare, Dental, and Vision (client covers half), 3 weeks of vacation, major holidays and birthday off, benefits begin at 60 days Visa Sponsorship: Not eligible for visa sponsorship Job Description: The Lifecycle Marketing Manager will own the end-to-end email and SMS marketing strategy for the client, driving revenue growth through audience segmentation, copy ownership, and performance optimization. Job Summary •Own the full lifecycle email marketing strategy, from audience segmentation and copy creation through execution, testing, and optimization •Write and own all email copy and maintain the brand voice, ensuring messaging is aligned with overall campaign strategy before handoff for review •Manage an internal operator responsible for building emails and SMS communications, providing direction and oversight •Build and refine customer segments using data analysis to improve conversion rates and engagement •Own webinar email strategy across the full funnel, from lead generation and attendance through post-webinar sales follow-up •Lead A/B testing across subject lines, send times, content, and other variables to continuously improve performance •Own analytics and reporting on email and SMS performance, identifying trends and presenting optimization recommendations Minimum Requirements: •Proven experience personally owning lifecycle or email marketing strategy, not delegating strategy to an agency or vendor •Demonstrated ability to write original email copy and own the brand voice without relying on AI-generated content as a substitute for original writing •Experience managing and scaling campaigns to audiences of hundreds of thousands of leads •Hands-on experience with A/B testing methodologies including subject lines, send times, and content variables •Experience managing at least one direct report or a small team •Experience with email marketing platforms and participation in or management of a platform migration Preferred Qualifications: •Experience transitioning email and SMS execution from an external agency to an in-house team •Familiarity with HubSpot or experience migrating to HubSpot from another platform •Background in financial services, fintech, or a similarly compliance-aware industry •Experience with webinar marketing funnels and event-driven email sequences •Comfort operating in a fast-paced, startup or SMB environment where priorities shift frequently