Healthcare Field Marketing Manager

Overview At Zebra, we are a community of innovators who come together to create new ways of working. United by curiosity and a culture of caring, we develop smart solutions that anticipate our customer’s and partner’s needs and solve their challenges. Being part of Zebra Nation means you are seen, heard, valued, and respected. Drawing from our unique perspectives, we collaborate to deliver on our purpose. Here you are part of a team pushing boundaries today to redefine the work of tomorrow for organizations, their employees, and those they serve. You’ll have opportunities to learn and lead in a forward-thinking environment, defining your path to a fulfilling career while channeling your skills toward causes you care about—locally and globally. Come make an impact every day at Zebra. What We’re Looking For The primary purpose of the Healthcare Field Marketing Manager is to work in partnership with area sales to develop strategic marketing plans, drive demand through localization of global/regional campaigns, execute events, create sales enablement tools, and own the ABM and digital campaign program. The advisor will develop and activate all demand initiatives and maintain strong field relationships. This role drives visibility to, and adoption of, integrated messaging, promotes new product launches, adapts, activates, and executes corporate programs to support regional market needs. It is also responsible for developing, implementing, and executing strategic marketing plans for targeted activities including promotions, programs, and tools which help accelerate growth. Responsibilities Leads development of Local GTM healthcare market Strategy aligned with the yearly/quarterly strategic objectives Collaborates with Vertical Marketing Manager and Sales Leadership to develop all initiatives including brand awareness, demand creation, events, ABM and other digital campaigns, and sales enablement tools aligned with the yearly/quarterly strategic objectives Leads strategy for Tier 2 and 3 events for healthcare including “Tech Days” and “Roadshow” events. Support Tier 1 events, including executive meeting and booth tour scheduling. Manages inside and outside creative agencies for content creation and regionalization of campaign and sales enablement tool development. Leverages multiple marketing functions including sales, business intelligence, strategy, campaign marketing, portfolio marketing, product marketing and services, to support the achievement of the regional sales target Manages marketing support for key healthcare, strategic and territory named accounts across multiple routes to market - direct, partner, distribution, etc. Supports healthcare sales to build, nurture and leverage a customer reference pipeline in region Supports North American PR activities, in partnership with marketing, sales, and product marketing team’s priorities Maintains and develops databases of successful seller enablement materials Must work hybrid (3 days in office/2 remote) in Lincolnshire, IL, downtown Chicago, IL, or Holtsville, NY. Qualifications Minimum Qualifications Bachelor’s degree or equivalent specified vertical business experience 8+ years B2B marketing experience 15% travel in US only Preferred Skills and Competencies Excellent verbal, presentation, and written communication skills required Ability to think and act strategically and deliver operational planning alongside Sales Healthcare vertical experience Leadership to balance long and short-term priorities Experience with Marketing Automation, Salesforce, and Digital Advertising Agility and leadership in working with and influencing virtual teams preferred Fiscal responsibility via budget and project management preferred Equal Opportunity Employer Zebra is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability and protected veteran status, or any other basis prohibited by law. If you are an individual with a disability and need assistance in applying for a position, please contact us at View email address on click.appcast.io. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation at View email address on click.appcast.io. Pay Range $108,960.00 - $163,440.00 Annual Incentive Compensation In addition to base pay, Zebra offers this role the opportunity to earn a performance-based annual cash incentive, at a target equal to 12% of base pay, in accordance with the terms of the applicable incentive plan. Zebra Total Rewards Zebra Total Rewards includes more than just pay and is structured to meet the needs of our changing global business and evolving talent. We are committed to providing our employees with a benefits program that is comprehensive and competitive – including healthcare, wellness, inclusion networks, and continued learning and development offerings. We offer community service days, in addition to the traditional insurances, compensation, parental leave, employee assistance program and paid time off offerings depending on the country where you work. Salary offered will vary depending on your location, job-related skills, knowledge, and experience. Additionally, all Zebra roles are eligible for cash incentive programs. For example, sales roles have additional opportunity to earn substantial variable compensation tied to quota achievement. In most other roles, the Zebra annual cash incentive program links Company and individual performance together. Some roles may also be eligible for long-term incentive equity awards. Benefits We understand the importance of work-life balance and wellbeing, which is why we offer flexibility for our teams including: hybrid work, adaptable hours, Summer Flex Fridays, Focus Fridays, and an annual companywide well-being day to promote revitalization and success. #J-18808-Ljbffr Zebra Technologies