Director of Marketing

Job Description

Job Description

The Blanchard Institute is a family-centered behavioral health treatment center, specializing in mental health and substance use disorders. We are committed to delivering clinically sophisticated, evidence-based care while integrating the family system into the healing process. With a focus on whole-person wellness, same-day access to care, and long-term recovery outcomes, our work is rooted in compassion, integrity, and measurable impact for the individuals and families we serve. 

We are looking for a Director of Marketing  who loves both strategy and execution and has a desire to help build a marketing function for a growing behavioral healthcare organization. You are an experienced hands-on marketing professional who can think strategically, get into the data, optimize a Google Ads campaign, understand why a landing page isn't converting, improve search visibility, strengthen our brand - and connect all of it to the people ultimately seeking care. 

You will own: 

• Digital growth strategy, including paid search, SEO, website performance and conversion optimization
  
• Marketing analytics and attribution, connecting marketing investment to qualified inquiries and admissions
• Integrated marketing strategy across digital, content, brand, social media and other channels
• Brand positioning, creative direction and marketing support for programs, locations and market expansion
• Marketing partnerships, public relations and organizational visibility
• Marketing vendors, resources and tools, determining when to execute internally and when to leverage specialized expertise
• Ethical and compliant healthcare marketing practices

You'll work closely with Business Development, Admissions, Clinical leadership and organizational leaders to translate marketing activity into qualified inquires, admissions and sustainable growth. 

We're looking for you if... 

• You can talk strategy with leadership in the morning and get inside Google Ads or GA4 that afternoon.
  
• You understand SEO beyond keywords — including technical SEO, local search, content strategy, and emerging AI-assisted search.
• You have experience managing and optimizing web page core functions including the organization’s SEO strategy across technical, local, on-page, and content production.
• You care about attribution and want to understand which marketing investments actually result in qualified inquiries and admissions.
• You have a strong eye for messaging, content, and creative and are willing to jump in and execute when needed.
• You have experience managing organization-wide digital spend budgets.
• You know when to do the work yourself, when to direct it, and when specialized outside expertise will produce a better result.
• You enjoy building systems, testing ideas, solving problems, and continuously improving performance.
• You're comfortable being accountable for results — not just marketing activity.
• You understand that healthcare marketing requires an especially high standard of ethics, accuracy, and judgment.

What You'll Bring

We're looking for an experienced marketing professional with 7+ years of progressive marketing experience , including meaningful hands-on experience with Google Ads, SEO, digital analytics, and marketing budgets. Healthcare, behavioral health, or addiction treatment experience is strongly preferred.

You'll bring strong analytical and communication skills, sound business judgment, and enough technical depth to understand what's working, what's not, and what needs to change.

You don't need to be the world's leading expert in every marketing discipline.

You do need to know how the pieces fit together — and be willing to get into the work. Most importantly, you should be someone who likes to build.

We're growing, entering new markets, and continuing to strengthen how we connect individuals and families with high-quality behavioral healthcare. This is an opportunity to help build the marketing capabilities, systems, and infrastructure that can grow with us.

Benefits  

• Professional Development Reimbursement 

• Multiple health plan design options 

• Dental and Vision plans 

• Dependent Care and Healthcare FSA
• Health Savings Account (HSA) with HDHP

• Company paid Life Insurance, AD&D and STD 

• Voluntary supplemental life insurance 

• Optional Critical Illness, Hospital and Accident coverage 

• Employee Assistance Program 

• Paid Holidays 
• Paid Time Off
• 401(K)

 

The Blanchard Institute is an Equal Opportunity Employer. All employees are hired on the basis of merit and their ability to perform a particular job. It is the policy of The Blanchard Institute to provide equal employment to all employees and applicants without regard to race, color, religion, sex, national origin, ancestry, age, sexual orientation, gender, gender identity or expression, genetic information, mental or physical disability, pregnancy or related conditions, citizenship, military or veteran status, or status in any group protected by federal, state or local laws (“Protected Group”). 

The Company is committed to a drug-free workplace. All offers of employment are expressly conditioned upon the successful completion of a pre-employment drug screening and background check in accordance with applicable law.

The Blanchard Institute participates in E-Verify.