Marketing Manager I/II, Consumer Marketing - Migraine
AbbVie Inc.
Company Description
About AbbVie
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at . Follow @abbvie on LinkedIn, Facebook , Instagram , X and YouTube.
Job Description
The Marketing Manager I/II, Consumer Marketing , plays an integral role in driving success by leveraging DTC strategies and best-in-class execution in support of the Migraine Franchise and the extended cross-functional Consumer Team.
Key Job Responsibilities
- Translate brand strategy into omnichannel marketing plans that reflect the positioning of the brand, while aligning to brand objectives
- Lead the creative development and deployment of insight-driven, channel-specific, and personalized content.
- Pull through strategic direction for agency partners and internal stakeholders to deliver high-quality work on time, on budget, and in alignment with strategic goals
- Work closely with marketing / media teams and external media agencies to develop and execute working media investment plans.
- Work with research/analytics teams to generate and analyze consumer data/insights to inform and improve audience focus, tactical execution and ROI.
- Work with cross functional partners to enhance brand messaging and strengthen promotional claims within the label.
- Partner with internal groups (e.g. Public Affairs, Legal, Regulatory, Medical and Project Management) to ensure compliance and consistency in approach and messaging.
Qualifications
- Bachelor's Degree
- Marketing experience with proof of building proficiencies in all marketing skills
Preferred Qualifications:
- 5+ years of Consumer marketing or relevant marketing experience.
- Competency in core marketing capabilities such as creative development, translating analysis to insights, optimization across the marketing mix
- Experience developing and executing marketing assets across key touchpoints (i.e. TV, Digital, Social, Website, CRM).
- Experience identifying key campaign metrics (KPIs) and utilizing for continuous enhancements and future design/innovation.
Additional Information
Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law:
The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of thisposting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location,and we may ultimately pay more or less than the posted range. This range may be modified in the future.
We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.
This job is eligible to participate in our long-term incentive programs.
Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission,incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless anduntil paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law.
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
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Mettawa, ILmore than 2 months ago
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