Senior Paid Media Specialist

Pay rate: $60-$62/hr


Title: Senior Paid Media Specialist
Location: San Francisco, CA
Duration:12 months

Description: Senior Paid Media Specialist

About the Role
We're looking for a hands-on Senior Paid Media Specialist to build and lead our paid media agency strategy from the ground up. This is a highly operational role - you'll own the full lifecycle of campaign execution, from strategy and setup through optimization and reporting, while also partnering directly with merchant partners to drive web ordering and delivery growth through paid media. If you thrive on building things, testing relentlessly, and turning data into decisions, this role is for you.
What You'll Do
Strategy & Agency Management

Architect and own our paid media agency strategy, including agency selection, onboarding, workflow design, and performance accountability
Serve as the primary point of contact between internal stakeholders and agency partners, ensuring campaigns align with business goals
Define standards, processes, and playbooks that scale across campaigns and partners

Hands-On Campaign Ownership

Own all stages of campaign builds end-to-end: brief, setup, launch, optimization, and reporting - this is a do-it-yourself role, not a manage-the-manager role
Manage and optimize paid media budgets across search, social, and display channels (Meta, Google, TikTok, and others as relevant)
Develop audience targeting frameworks and creative strategies that drive efficient acquisition and retention

Testing & Learning

Design and execute structured A/B tests across bidding models, creative formats, landing pages, and audience strategies
Build case studies from test results, documenting what worked, what didn't, and why - creating reusable playbooks the team can act on
Leverage AI tools to accelerate creative iteration, performance analysis, and experimentation velocity

Merchant Partner Growth

Partner with merchant partners to develop tailored paid media strategies aimed at growing web ordering and delivery volume
Translate merchant business objectives into actionable campaign plans, and communicate performance clearly to non-technical stakeholders
Analyze full-funnel performance - from ad click through to order completion - to identify growth and optimization opportunities

Analytics & Reporting

Own regular reporting cadences; clearly communicate performance, wins, and challenges to internal and external stakeholders
Partner with data and analytics teams to build attribution models and measure incrementality
Use data to pressure-test results and validate what actually drove performance before scaling spend
Who You Are
6+ years of hands-on paid media experience, with a track record of owning campaigns from setup through optimization
Deep expertise across major ad platforms - Meta Ads Manager, Google Ads, TikTok Ads, and others
Proven ability to build structured testing programs and translate results into actionable case studies and playbooks
Experience developing paid media strategies for external partners or clients, with strong stakeholder communication skills
Strong analytical skills; comfortable with attribution models, incrementality testing, and funnel analysis
Experience managing or collaborating with external agencies - you know how to get the best out of agency relationships
Comfortable using AI tools in your daily workflow (creative concepting, performance analysis, etc.) and curious about how emerging tools change what's possible
Self-starter who can build from scratch and operate independently without a fully established playbook

Preferred Qualifications
Agency background or experience working in an agency environment
Experience marketing to restaurants, local merchants, or within marketplace/delivery platforms
Familiarity with mobile app marketing and attribution platforms (Adjust, AppsFlyer, etc.)
Google Tag Manager and/or experience with conversion tracking setup
Experience marketing subscription products or digital services

Custom Fields:
Name: Job Posting Closed Comments
Value: None

Name: Business Unit
Value: Drive

Name: Assigned PMO Representative
Value: Mamta Chand

Name: Account (GL Number)
Value: 8100 Contractors

Name: Solution & Requisition Sourcing Type
Value: Vendor Neutral|Sourced

Name: Is this an approved LOA/Backfill Budget Request?
Value: Yes

Name: Spotlight Call Completion Date
Value: None

Name: Intake Call Completion Date
Value: 2026-06-16T08:41:00.000

Name: PMO Rejection Note
Value: None

Name: Additional Cost
Value: None

Name: Rejection Note
Value: None

Name: Workday Access - Posting
Value: Yes

Name: Requisition Reason
Value: Original|Open Position

Name: Market
Value: CORP

Name: Laptop
Value: Yes

Name: Job Posting SLA Classification
Value: Professional

Name: Job Posting Rejected by PMO
Value: N/A

Name: Job Posting Rejected
Value: N/A

Name: Job Posting Closed
Value: None

Name: System Access Required
Value: None

Name: Requisition Process Type
Value: Standard

Name: Allow for Remote
Value: Yes

Name: Primary Hours
Value: Standard Business Hours

Name: Business Need
Value: Increase in Workload