Manager, Creator Strategy & Partnerships

Senior Lead, Creator Strategy & Partnerships

Influential is an AI social data and conversion technology, as well as a Developer Partner of IBM Watson and a Facebook Marketing Partner. Utilizing a network of over 1,000,000 social media influencers as a tactic for distribution, Influential runs both native and paid campaigns on Facebook, Instagram, Snapchat, Twitter, and YouTube for Fortune 500 brands including Walmart, McDonald's, Pepsi, Nestlé, General Mills, Toyota, Samsung, Sony Pictures and many more. Influential is the only company that can track deterministic one-to-one in-store foot traffic and sales attribution from paid influencer posts, as well as TV tune-in lift and attribution. Influential is a strategic partner of WME and Oracle's Moat and has offices in Beverly Hills, New York City, and Las Vegas.

Responsibilities

Pod Leadership & Quality Control

• Own the vision, standards, and quality control for all creator strategy outputs within assigned pod
• Oversee and QA all creator lists, ensuring strategic alignment, cultural relevance, and executional excellence
• Lead workload distribution and prioritization across pod to maximize efficiency and output quality
• Maintain a high bar for precision and service excellence, ensuring all deliverables are client-ready
• Serve as the primary point of contact (POC) for assigned talent agencies and key external partners

Strategic Talent Development

• Translate client briefs into clear, insight-driven creator strategies
• Guide talent selection through a full-funnel lens (awareness → conversion), incorporating platform data, agency input, and cultural trends
• Provide strong rationale and storytelling behind every talent recommendation—not just lists of names
• Lead sourcing for celebrity, VIP, and high-profile talent within the pod
• Ensure all creator recommendations reflect current cultural moments, emerging talent, and platform-native behavior

Pre-Sale Strategy & Pitch Leadership

• Elevate pre-sale creator strategy across RFPs and proactive pitches
• Contribute to high-quality proxy lists and narrative development during pre-sale
• Shape the "why this creator" story to improve client confidence and approval rates
• Identify and package exclusive or differentiated talent opportunities to support new business efforts

Post-Sale Execution & Optimization

• Ensure all campaign talent strategies are executed with consistency, quality, and speed
• Oversee that creator lists leverage platform insights, historical performance, and agency relationships
• Track and analyze talent approvals (R1), feedback, and performance signals across the pod
• Drive continuous improvement by applying learnings from past talent selects and client feedback into future strategy

Proactive Opportunities & Thought Leadership

• Own and develop proactive creator opportunities within assigned agencies and brands
• Surface emerging talent, cultural trends, and whitespace opportunities to Sales and clients
• Position the team as a trusted authority on the creator economy, both internally and externally
• Continuously bring forward-thinking ideas that push beyond reactive campaign work

Team Leadership & Pod Operations

• Lead weekly pod meetings focused on: strategy alignment, workflow and bandwidth, talent ideation and emerging creators, problem-solving and execution planning
• Ensure pod adoption of tools and platforms to drive scale, insights, and efficiency
• Maintain accountability across the pod, including: campaign casting updates (weekly deadlines), talent tracking and reporting, collaborate cross-functionally to optimize workflows and improve team performance

Qualifications

5+ years of relevant experience

Prior experience in a talent agency or influencer marketing agency environment

Deep Creator Economy Expertise: Strong understanding of platforms, trends, talent landscape, and cultural signals

Strategic Leadership: Ability to translate briefs into clear, differentiated creator strategies

Exceptional Judgment: High standard for talent quality, brand alignment, and cultural relevance

Storytelling & Communication: Skilled at articulating the "why" behind talent decisions in a compelling way

Operational Excellence: Proven ability to manage multiple workstreams while maintaining quality and speed

Relationship Management: Strong experience working with talent agencies, creators, and internal stakeholders

Data & Insight Fluency: Ability to leverage platform data, historical performance, and market insights to inform decisions

Proactive Mindset: Identifies opportunities ahead of demand and drives innovation within the team