Marketing and Sales Director

Job Details Job Location: Heritage Woods of McHenry - McHenry, IL 60050 Position Type: Full Time Salary Range: $87,000.00 - $93,000.00 Base+Commission/year Responsibilities Leads the Community marketing and sales program, implementing creative and effective strategies to achieve optimal resident occupancy Forms and fosters relationships with local community professionals including physicians, Senior Centers and home health to maximize referral sources and opportunities for collaboration Promotes a positive social media presence through creative and compelling content, emphasizing our mission and core values of love, compassion, and dignity Oversees a range of marketing channels, including paid advertising, digital platforms, and traditional outreach methods to engage residents, employees, and stakeholders Bridge the gap between marketing and sales by developing and executing strategies that generate leads, nurture customer relationships, and drive revenue through a combination of marketing campaigns and sales outreach, essentially working to align marketing efforts with sales activities to achieve business goals Delivers exceptional and tailored tours for prospective residents and family members, offering a warm and memorable experience that reflects our commitment to compassion and high-quality care Implements follow-up strategies to nurture relationships and promptly address any inquiries or concerns Manages the Customer Relationship Management (CRM) tool to effectively maintain leads, track follow-up activities, and optimize sales and marketing efforts Qualifications Associates Degree preferred Valid Driver's License 3+ years previous sales, marketing, or community outreach required Assisted/Supportive Living experience preferred Exceptional communication and interpersonal skills Strong closing skills Ability to analyze market trends and make data-driven decisions Benefits Advancement and professional growth opportunities Comprehensive medical, dental, and vision benefit packages EAP & wellness programs 401(k) with biweekly employer match* Outside-In Employee Referral Program Intentional work-life balance supported with competitive Paid Time Off* Self-service payroll & accuracy tools (Paycom) *Benefits and eligibility may vary based on employment status (full-time/part-time) #J-18808-Ljbffr Reflections Retirement Community