Brand and Content Marketing Manager

About the Role We are seeking a dynamic and experienced Brand and Content Marketing Manager to join our Marketing team! In this role, you will lead a creative team to strategize, develop, execute and optimize overall content strategy programs, including content campaigns, product launches, branding initiatives, and other content-related strategies that align with the company’s goals and enhance brand visibility. This is an on-site position and will require reporting to our headquarters location in Santa Clara, CA. What You’ll Do Design and implement comprehensive content strategies, including quarterly content and targeted advertising campaigns, to increase product awareness, generate demand and drive lead generation Develop, maintain, and refine the core messaging for the company’s brand, products, and value propositions, ensuring that content resonates with various audience segments and aligns with the overall marketing strategy Spearhead product marketing launch campaigns by crafting compelling messaging, defining unique value propositions, and producing high-impact promotional material such as press releases, videos, social media posts, and email campaigns Act as the primary resource for developing a wide range of content, including advertisements, company collateral, brochures, white papers, blog posts, infographics, and materials for product launches Write engaging video scripts and collaborate with the production team to create high-quality video content that supports marketing initiatives and product promotions Oversee Anatomage’s webinar programs, including selecting speakers, reviewing and approving webinar content and topics, and hosting the sessions Create, maintain, and update website content. Provide support in the development and expansion of the website features as needed Assist in creating media lists, conducting outreach for new product launches, and maintaining positive relationships with local new outlets Oversee and ensign the visual performance of content marketing initiatives using metrics, KPI’s, providing insights and recommendations for optimization Work closet with other departments such as lead generation, events, sales, product development, and customer support team to ensure cohesive messaging and integrated marketing efforts Lead, mentor, and develop a high-performing content team, fostering a collaborative and innovative work environment Requirements Minimum Education and Experience Required: Bachelors degree in Marketing, Communications, Business, or Medical Science or a related field preferred 5+ years of experience in brand and content marketing, preferably in the healthcare or education technology industry Physical Requirements Ability to safely and successfully perform the essential job functions consistent with the ADA, FMLA, and other federal, state and local standards, including meeting qualitative and/or quantitative productivity standards Ability to maintain regular, punctual attendance consistent with the ADA, FMLA and other federal, state and local standards Repetitive motion. Substantial movements of the wrists, hands, and/or fingers. Sitting, standing, bending, reaching Must be able to lift and carry up to 15 lbs. Must be able to talk, listen and speak clearly on the phone Qualifications Strong writing, editing and communication skills Ability to create compelling content for diverse audiences Proven experience with content management systems Knowledge of social media marketing and email marketing Creative thinking Ability to manage multiple projects Experience with design tools such as HTML, CSS and WordPress Benefits Health, Dental, and Vision care for you and your family 401K savings plan with employer matching Generous PTO leave and paid holidays Casual work culture Collaborative and inclusive work environment Anatomage is an Equal Employment Opportunity employer. We do not offer H1B Sponsorship at this time. Local candidates preferred. #J-18808-Ljbffr Dormont Manufacturing Company