Director of Marketing Performance

About Us:

Exciting Opportunity in the Fitness Franchise Industry!

HOTWORX - A 24-Hour Infrared Fitness Studio offers the first ever combination of 3-dimensional training. HOTWORX combines Heat (dimension 1), Infrared Energy (dimension 2) & Exercise (dimension 3) to help members flush toxins, tone up, and torch calories among numerous other benefits from infrared. Our studios offer 24-hour access to virtually instructed workouts ranging from HOT Yoga to Hot Cycle, Hot Buns, Hot Barre None and more. Our exclusive workouts are done inside of our patented HOTWORX sauna in a semi-private environment, suitable for all fitness levels to give members MORE WORKOUT IN LESS TIME! If you are looking for a career where you can become a part of an organization focused on helping members feel and look their very best then look at HOTWORX.

Mission:

Execute and optimize performance marketing strategies that drive qualified lead generation, membership growth, member retention, and systemwide performance for HOTWORX. This role works closely with the Vice President of Franchise Performance Marketing to manage marketing agency performance, analyze lead generation across marketing channels, execute email and SMS marketing, provide performance insights to support creative strategy, develop retention marketing solutions, and identify data-driven opportunities to continuously improve performance.

Essential Duties & Responsibilities:

• Collaborates closely with the Vice President of Franchise Performance Marketing to execute and optimize lead generation strategies across paid media, email, SMS, grassroots marketing, and other marketing channels.
• Manages and is accountable for the daily performance of assigned paid media agencies and marketing vendors, ensuring alignment with established performance goals, budgets, deliverables, timelines, and expectations.
• Monitors paid media performance across Meta, Google, and other applicable advertising channels with a focus on maximizing qualified lead generation, improving cost efficiency, and supporting membership sales.
• Monitors lead generation performance across studios, agencies, campaigns, channels, campaign creative, and lead sources to identify trends, performance gaps, and optimization opportunities.
• Analyzes key performance indicators including lead volume, cost per lead, advertising spend, lead quality, conversion performance, campaign pacing, and other established performance benchmarks.
• Identifies underperforming studios, campaigns, markets, agencies, campaign creative, and lead sources and works with the Vice President of Franchise Performance Marketing and applicable partners to develop and execute optimization plans.
• Manages and measures advertising budgets and campaign pacing to support optimal budget allocation and achievement of lead generation and membership sales objectives.
• Collaborates closely with the Vice President of Franchise Performance Marketing in support of the Creative Director’s creative strategy and direction for lead generation campaigns, using performance data, testing results, and market insights to identify creative opportunities and recommendations.
• Reviews performance marketing creative and campaign materials from a performance, campaign accuracy, and execution perspective to ensure alignment with approved strategy, promotional offers, lead generation objectives, brand requirements, and campaign specifications.
• Performs quality assurance across paid media, email, SMS, landing pages, links, calls to action, offers, dates, disclaimers, and other campaign elements to identify errors or inconsistencies prior to launch.
• Provides performance-driven creative feedback based on campaign results, audience response, lead generation performance, and testing insights, while partnering with the Creative Director on creative-direction recommendations and escalating broader marketing strategy recommendations to the Vice President of Franchise Performance Marketing.
• Supports the development, execution, measurement, and optimization of grassroots and local lead generation strategies and initiatives.
• Supports the execution and performance optimization of the Monthly Marketing Program across paid media, email, SMS, grassroots, and other applicable lead generation channels.
• Oversees and executes the email and SMS marketing program, ensuring campaigns are accurate, timely, optimized for engagement and conversion, and compliant with applicable standards and requirements.
• Manages email and SMS campaign planning, audience segmentation, testing, scheduling, quality assurance, deployment, reporting, and ongoing optimization.
• Monitors email and SMS performance, including delivery, engagement, click-through, opt-out, lead generation, and conversion metrics where available, and identifies opportunities to continuously improve performance.
• Develops, executes, and optimizes member retention marketing tools and campaigns in collaboration with the Vice President of Franchise Performance Marketing to support member engagement, reduce attrition, and increase member lifetime value.
• Manages and measures email, SMS, and other applicable member lifecycle marketing initiatives, identifying opportunities to improve engagement, retention, re-engagement, and membership performance.
• Analyzes member engagement and retention marketing performance to identify trends, opportunities, and scalable strategies that can be implemented across the franchise system.
• Collaborates cross-functionally with applicable teams to develop and enhance franchisee-facing retention tools, resources, campaigns, and marketing solutions that support studio-level member retention.
• Partners with the Vice President of Franchise Performance Marketing to develop, test, and optimize new lead generation and retention strategies, campaigns, offers, channels, and scalable performance marketing solutions.
• Develops and maintains performance dashboards, scorecards, and recurring reporting that provide clear visibility into lead generation, marketing, and retention performance.
• Reports performance metrics and actionable insights across applicable marketing channels to the Vice President of Franchise Performance Marketing on a recurring basis.
• Translates marketing and lead generation data into clear recommendations and actionable next steps to improve performance rather than reporting metrics alone.
• Monitors lead attribution, tracking, and reporting accuracy across applicable marketing channels and works with internal teams and agency partners to identify and resolve data discrepancies that may impact performance measurement or decision-making.
• Creates and maintains training, resources, and best practices for franchisees and staff to support lead generation, member retention, and effective local marketing execution.
• Supports the annual HOTWORX Virtual Instructor Competition, Convention, After Work initiatives, photoshoots, events, and other major brand and marketing initiatives as assigned, including marketing execution, campaign support, coordination with the Marketing team, lead generation opportunities, and performance measurement where applicable.
• Collaborates cross-functionally with Marketing, Creative, Operations, IT, franchise support teams, and external agency partners to ensure timely and accurate execution of marketing, lead generation, and retention initiatives.
• Manages the day-to-day performance and accountability of the approved SEO agency partner, ensuring alignment with established performance goals, deliverables, timelines, reporting requirements, and broader marketing objectives.
• Monitors and analyzes SEO and organic search performance, including search visibility, organic traffic, website engagement, lead generation, conversion performance, and other established KPIs to identify trends, opportunities, and performance concerns.
• Reviews SEO agency reporting and recommendations and works with the Vice President of Franchise Performance Marketing, SEO agency, and applicable website partners to ensure agreed-upon optimizations and deliverables are executed and measured.
• Analyzes SEO performance alongside paid media and other lead generation channels to provide visibility into total lead generation performance and channel contribution.
• Monitors website and landing page analytics to identify traffic, engagement, conversion, and lead generation trends that may impact overall marketing performance.
• Continuously identifies opportunities to improve campaign performance, agency accountability, lead generation, member retention, reporting processes, marketing workflows, and overall efficiency.
• Works closely with the Vice President of Franchise Performance Marketing to develop additional programs and enhance existing programs that strengthen studio performance, increase lead generation, improve member retention, support membership growth, and drive HOTWORX brand growth.
• Performs other related duties as assigned.

Qualifications:

• Bachelor’s Degree in Marketing, Advertising, Business, Communications, or a related field preferred.

• 5+ years of experience in performance marketing, digital marketing, lead generation, or a related marketing role.

• Working knowledge of paid media platforms and strategies, including Meta, Google, and CTV advertising.

• Experience managing or working directly with digital marketing agencies, vendors, or external partners.

• Experience with email and SMS marketing, including campaign execution, testing, performance analysis, and optimization.

• Strong analytical skills with the ability to interpret marketing data, identify trends and performance gaps, and translate findings into actionable recommendations.

• Working knowledge of SEO, website analytics, digital lead attribution, and marketing performance measurement.

• Strong project management, organization, prioritization, critical-thinking, and attention-to-detail skills.

• Strong written and verbal communication skills, including writing, editing, and proofreading.

• Ability to effectively collaborate with cross-functional teams and external agency partners in a fast-paced environment.

• Experience with CRM, marketing automation, email marketing, analytics, and related marketing technology platforms is preferred.

• Franchise, fitness, membership-based business, or multi-location marketing experience is a plus but not required.

Work Schedule:

• Monday-Friday: 8:30am-5:00pm CST

• Some Projects and events may require longer hours.

• There will be times when this individual will be required to come in early and stay late during the work week and travel for annual conventions.

• Additional company events may require attendance

Compensation:

• Competitive Base Salary + Monthly Performance-Based Bonus Opportunity

Benefits:

• 80% employer-paid medical, dental, and vision benefits for employee

• 401(k) contributions and eligibility for Colonial Life opportunities

• Corporate gym membership and corporate spa services

• Flexible Time Off

• Paid holidays

While we are looking for a go-getter who is eager to take initiative and will get the job done, we also provide training and support for success.

If this opportunity gets you excited, be sure to apply today!