Marketing Manager

About the Job

About Us:

ACE Home Care Agency provides compassionate, high-quality home health services to seniors and individuals with disabilities across Delaware. We are dedicated to supporting independence, dignity, and comfort in the home setting. We are seeking a motivated and strategic Marketing Manager to help expand our presence in the community and strengthen our partnerships with referral sources, healthcare providers, and families.

Position Summary:

The Marketing Manager will be responsible for developing and implementing marketing strategies to promote ACE Home Care's services, strengthen brand visibility, and drive client referrals. This role requires a balance of community outreach, relationship-building, and creative marketing to ensure the agency continues to grow and serve more families in need.

Compensation:

• $15-$30 per hour + commission per successful referral.

Key Responsibilities:

• Develop and execute marketing plans to increase brand awareness and grow the client base.
• Build and maintain relationships with hospitals, physicians, senior centers, social workers, case managers, and other referral sources.
• Represent ACE Home Care at health fairs, community events, and networking functions.
• Oversee digital marketing efforts, including social media, website content, newsletters, and online advertising.
• Track and analyze marketing campaigns, referral data, and ROI to adjust strategies as needed.
• Collaborate with leadership to design promotional materials, presentations, and outreach campaigns.
• Stay current with industry trends, competitor activities, and community resources.
• Support recruitment marketing to attract qualified caregivers and nursing staff.
• Assist in other duties as requested by your supervisor.

Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or related field (preferred).
• Minimum 2-3 years of marketing experience, preferably in healthcare, home care, or senior services.
• Strong relationship-building and networking skills.
• Excellent written and verbal communication skills.
• Proficiency in digital marketing platforms (social media, email marketing, website management).
• Ability to work independently and as part of a collaborative team.
• Knowledge of Wilmington/Delaware Homecare market and community resources (preferred).
• Valid driver's license and reliable transportation (required for outreach).

What We Offer:

• Competitive salary with performance-based incentives.
• Professional growth and development opportunities.
• A mission-driven work environment focused on serving families and individuals in need.

Job Types: Full-time.